We addressed the issue of how often to redesign your website in our post “Signs Your Website Is Outdated.” Now we’ll show you what was important as we refreshed the Tate Design website.
We positioned our brand at the top
Current clients will recognize our logo and new customers will see “Strategic Marketing ● Web Development ● Graphic Design” and know exactly what we can do for them.
We kept the website mobile-friendly and responsive
When redesigning your own website, choose a website template that displays well on mobile devices and adjusts to varying screen sizes—smartphones, tablets, and PCs all manufactured by multiple companies—without looking contrived or ugly.
We immediately addressed the needs of prospective clients
We accomplished this with a carousel of 5 images and their corresponding “I need…” statements and call-to-action buttons.
• I need my website to stand out. Learn more
• I need mobile-optimization assistance. Get help
• I need to show well in search results. Begin here
• I need consistent compelling branding. Get started
• I need a marketing strategy that pays for itself. Here’s how
We included multiple ways to contact us and engage with our brand
We know some people dislike talking on the telephone so we included an e-mail address, a mailing address, and ways to communicate on social media, too.
We painted a big picture of what we do
How we can propel your business forward is our focus. Our blog provides marketing insights—and we make it easy for you to get it delivered right to your inbox. Graphics and keywords concisely depict our services.
We built for trust
We included awards, our firm’s signature of commitment since its founding in 1994, a photograph of our office, professional memberships, testimonials, and verification that our website is secure.
Now it’s your turn. If your website needs refreshing or major redesigning or you are looking for one of these services
• Internet Marketing
• Social Media Marketing
• Graphic Design
• Brand Development & Corporate Identity
• Strategic Marketing Campaigns
• Trade Shows & Events
• Copy Development
call Tate Design at 610.725.0702 or e-mail [email protected] for marketing communications that get results.
Online Marketing Checklist