With mobile-first ranking, Google is giving website owners additional incentive to develop mobile-friendly websites. Here is how mobile-first ranking works. The mobile version of your website determines your search engine ranking Best practice dictates that you build a mobile-friendly, responsive site that displays quality content quickly and consistently across a wide variety of devices (Apple …
Common Marketing Questions
What Is A Micro-Moment And How Do I Use It For My Business?
Q: What is a micro-moment and how do I use it for my business? A: According to Google, a micro-moment is when you—the consumer—have access to the Internet through your smartphone or other device and intend to take immediate action of some sort. Most likely, you want to complete a task correctly, find information, make …
What Is A Micro-Moment And How Do I Use It For My Business?Read More
The Anatomy Of The Perfect Website Form
Q: What should I include on my website form? A: It depends on what you hope to accomplish. Be sure to structure your form and frame text to encourage responders to both complete the process and give you the information you want. Major reasons for form abandonment include • Asking for too much information before …
Signs Your Website Is Outdated
Q: How often should I redesign my website? A: A site that is 5 or more years old is ancient. As a general rule, small businesses should plan to redesign their websites every 2-3 years to keep them looking fresh. The following are sure signs your site needs work: • Animation is still in Flash …
Privacy
In a society where more than 68% of adults now own smartphones and 45% have tablets according to the Pew Research Center, the demand for mobile applications is on the rise. As we do more and more banking, navigating, posting on social media, and purchasing using mobile apps, privacy concerns are increasing, too. Pew research …
How to improve local search engine results: local SEO for your business
Make it quick and easy for prospective customers to find you and the information they seek with local SEO for your business. Here’s why. When on the go, smartphone-dependent consumers increasingly search for what is nearby. They will use search terms like “near me” or “nearby” and apps like Around Me and Find Near Me. …
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What Top Trends in Web Design in 2015 Have Staying Power for 2016?
For a busy business owner, a website can be a bit like a relationship: rewarding yet time consuming. Even if you have done your part to learn what motivates your customers to come to your website, stay a while and respond to your call to actions, you can end with a website that is …
What Top Trends in Web Design in 2015 Have Staying Power for 2016?Read More
Show Your Promotional Colors and Splash in Some Marsala, Pantone’s Color of the Year for 2015
Humans respond to colors and marketing experts know it. People’s tastes change over time too. Campaigns, promotions, giveaways almost always come tinted with the colors that are a signature for a specific brand. Pantone LLC has spent over 50 years inspiring design professionals with products, services and leading technology for the colorful exploration and expression …
How do I handle a grumpy commenter online?
The internet is an extremely social place. Since blogs and social media sites allow comments from others and most marketing content encourages it, there is always a risk of getting few negative comments on your posts. Unfortunately criticism is not always constructive criticism. How you handle those comments shows the true character of your business …
How do I improve the visibility of my blog posts?
Blogging is a social activity shared with your company’s audience. The blog that is hosted on your company’s site is one of the best places to share content, however it is only valuable if it’s being viewed. Below are a few tips on how to improve the visibility of your future blog posts. 1. Integrate keywords …
Part 3: How do I overcome writer’s block when blogging?
The previous articles in this three-part series discussed using social media when searching for inspiration, and using major brands and your own experiences as case studies. We have one last post in our three-part series to inspire your writing. In this article we will discuss looking through your old posts and seeing what readers and …
Part 3: How do I overcome writer’s block when blogging?Read More
Part 2: How do I overcome writer’s block when blogging?
In part 1 we discussed the techniques and advantages of utilizing social media when looking for blog inspiration. In this article we will discuss the influence of using major brands and your own company as a case study. Drawing information from major brands can help inspire a blog article with several advantages. Using major brands within …
Part 2: How do I overcome writer’s block when blogging?Read More
