Marketing communications have long played a part in communicating the value of a business’ products and services. However, you don’t have to settle for the same old stuff. We are here to show you how to make your marketing communications fresh.
The economy may have taken a downturn, but you can still build your brand with search engine optimization. Optimizing your digital presence is a savvy move right now.
Will print or digital marketing help you make the most of your marketing budget? Both have advantages and disadvantages, depending on your target market. What is more important is to optimize all your collateral materials to reach your desired audience.
We strongly recommend Google My Business as part of your marketing plan so your small business shows well in local search results. Due to Google changes and how businesses are having to adapt right now, it’s time to update your Google My Business information.
The Greek philosopher Heraclitus wrote “Change alone is unchanging” and this certainly applies to how we search for information. Our purpose here is to help you understand how new ways to search will affect your marketing.
Do an Internet search and you will find well over 100 social media platforms. Which are the top social media channels? Let Tate Design show you the best social media for YOUR business. Here are 10 to consider…
With ABM, you quickly identify key decision-makers in an organization and address their problems with your custom solutions. Thanks to this personalization process, you can see quicker, larger, more frequent sales.
Google currently handles over 40,000 queries per second, over 3.5 billion per day, and 1.2 trillion per year. Google is the search engine of choice and shows no signs of losing its massive lead market share anytime soon. These are just some of the reasons it pays to claim your free listing for Google My Business.
When you started your business, you probably had a limited marketing budget and looked for free and low-cost opportunities to tell the world about your enterprise. As your business and resources grew, it was easy to stick with what you knew and what worked in the past.
Your website’s home page is not a landing page. It is the central hub of your brand’s online presence and an overview of all you have to offer.
Which is better for your business: organic results or paid advertising like Google Ads and pay-per-click (PPC)? Let Tate Design help you design content that will work well for you. If you have a small advertising budget, you may rely on organic content. This is high quality content that you create—one subject or keyword/keyword phrase …
The goal of SEO and content optimization is the same: to increase your online visibility and attract more viewers for your website, blog, or other online presence. However, you need to know the differences between the two in order to create the most effective text in a timely, cost-effective fashion. What is SEO? SEO stands …