Google currently handles over 40,000 queries per second, over 3.5 billion per day, and 1.2 trillion per year. Google is the search engine of choice and shows no signs of losing its massive lead market share anytime soon. These are just some of the reasons it pays to claim your free listing for Google My Business.
Marketing
The Importance Of A Marketing Strategy
When you started your business, you probably had a limited marketing budget and looked for free and low-cost opportunities to tell the world about your enterprise. As your business and resources grew, it was easy to stick with what you knew and what worked in the past.
Effective Landing Pages
Your website’s home page is not a landing page. It is the central hub of your brand’s online presence and an overview of all you have to offer.
Organic Versus Paid Advertising And How Tate Design Can Help With Both
Which is better for your business: organic results or paid advertising like Google Ads and pay-per-click (PPC)? Let Tate Design help you design content that will work well for you. If you have a small advertising budget, you may rely on organic content. This is high quality content that you create—one subject or keyword/keyword phrase …
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SEO Versus Content Optimization
The goal of SEO and content optimization is the same: to increase your online visibility and attract more viewers for your website, blog, or other online presence. However, you need to know the differences between the two in order to create the most effective text in a timely, cost-effective fashion. What is SEO? SEO stands …
Creating Content For Future Search Results
If you have created content for your business for any length of time, you realize search engine optimization, SEO best practices, Google’s ranking algorithms, and even the devices we use for our searching have changed rapidly and significantly. These 3 elements will have a major impact on your future search results. AI AI—also known as …
Making Print Come Alive
Despite predictions of print media’s demise due to the ready availability of online content, print is doing well. Readers love it because it feels familiar, credible, easy to navigate, relaxing, understandable, and sharable (and 19 other attributes listed in our post “Print Or Perish—Why Printed Material Still Matters.” If you and your readers agree, now …
Print Or Perish—Why Printed Material Still Matters
Social media and the rapid rise of mobile usage—mentioned in our post “Mobile Trends And Tactics To Get Your Business Noticed”—has led some marketers to focus solely on digital marketing and wrongly assume that print no longer matters. Your business still needs printed collateral and here are 25 reasons why. Compared to online information, a …
Online Marketing Checklist
Online marketing, otherwise known as digital marketing, requires careful planning if you want to get the best results for your marketing dollars. We outlined 10 best practices for online marketing in our post “Online Marketing 101.” This checklist will help you remember what you need to do to succeed with your online marketing. Set a …
Online Marketing 101
Implement these 10 best practices to see better results from your online marketing. Begin with a specific, measurable goal Determine what you want to accomplish with each marketing piece—pay-per-click ad, blog post, e-mail newsletter, social media post—you create. Make your goal specific and measurable. Do you want x more website visitors next week? An increase …
How To Get More Word-Of-Mouth Marketing
No matter whether you are a new or seasoned entrepreneur, word-of-mouth marketing done on your behalf by family, friends, neighbors, college roommates, former colleagues, professional association members, and social acquaintances is a gift. Not only does it stretch the marketing budget farther, it also allows you to focus on the reasons you started a business …
Marketing Messages We Love
When was the last time a customer or prospective client said, “I love your marketing!” or, more specifically, your app, your blog, your commercial, your logo, your newsletter, your social media posts, your tagline, or your website? Here are some features AND some bells and whistles they may be looking for in your marketing. Apps …
