Use this digital marketing checklist with your marketing agency. This strategizing enables you to make the most of your marketing budget and this checklist becomes your written record.
The big picture
Three goals for my digital marketing:
My digital marketing budget:
The kinds of digital marketing I want to focus on right now (website, blog, social media, e-mail newsletter, organic content, pay-per-click ads, video marketing):
Persona/definition of my ideal customer:
Where my target audience spends the most time:
What my prospects and customers need most:
What my target market is searching for:
My products and services
What I offer:
What makes my business unique:
What my competition does well that I can imitate:
My online presence
Goal(s) for each of the following:
My website is (Y/N): easy to navigate, mobile-friendly, quick to load, responsive, and secure
If N, this is the date by which I will remedy this:
My website was last updated in _____ and deserves a refresh by _____
How else I can improve my website’s design and the user experience:
Where I can improve SEO:
Content gaps I would like to fill:
Content I already have available (evergreen content, FAQs, fun facts, how-to guides, infographics, motivational quotes, news, statistics, tips, transcripts, tutorials, videos):
Return on investment
My current return on investment for each kind of digital marketing:
Campaigns and platforms that aren’t worth the investment for my business:
Keywords to focus on for pay-per-click ads:
A niche that my business can fill:
As a full-service digital marketing agency, Tate Design has the expertise to handle all your digital marketing needs. We provide marketing strategy, web design, SEO, and digital marketing and advertising including Google marketing.
We also provide you with online tutorials. In Online Marketing 101, we recommended 10 best practices for achieving exceptional results with digital marketing. These included offering a unique product or service, setting goals and a marketing budget, knowing your customers well and providing them with an exceptional user experience, and using analytics to make wise decisions. We fleshed out these ideas for you in our Online Marketing Checklist. We also asked insightful questions about your marketing efforts in general in Your Marketing Checklist to help you spot areas for improvement.
Let the Tate Design marketing agency help you complete your digital marketing checklist. Give us a call at 610.725.0702 or e-mail [email protected].