A few months ago, we would have argued that personalization of e-mail campaigns and SMS texts was the savvy content marketer’s secret to engaging more prospects and getting qualified leads. Personalization is now more important than ever.
How To Get Better Results For Your E-Mail Campaigns
Seeing results starts with the right content for your e-mail category. Then you set goals and establish measurements. Only then can you make these tweaks for better results.
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Do More Than Send E-Mail
When was the last time you received an e-mail you wanted to share with a friend? Can’t remember? You can do better than that! Here’s how.
Email Marketing – Meet Mobile Reality
The majority of your ideal customers are searching for deals, opening e-mails, responding to calls to action, and making purchases on their mobile devices. How can you design your e-mail marketing newsletters to capitalize on this mobile reality? 1. Be mobile-friendly Here at Tate Design, we’ve been optimizing websites for search engines and mobile devices …
E-Mail Marketing Myths Plus Secrets For Success
Ignore the following e-mail marketing myths. Apply our secrets for success instead. Myth #1 E-mail marketing is dead At Tate Design, we disagree. Instead, we help our clients publish effective, trackable e-mail. Find out how to make the most of e-mail marketing in “Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month …
Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month And Beyond
E-mail marketing—considered dead or dying by devotees of social media—is an outstanding tool for DIY Marketing Month and beyond when you consider the following: • E-mail is the preferred form for receiving communication – In a 2015 MarketingSherpa survey, 72% of the adults surveyed in the United States wanted to hear from companies by e-mail …
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Draft a Winning Marketing Team with Email
Marketing may not ever become an Olympic sport; despite the time, effort and dollars you put in to make your business successful. Yet any team owner or coach will recognize that finding a great utility player is the key to a successful team. When it comes to sport of marketing, email remains constant as …
Should I Stay or Should I Go? How to Determine the Effectiveness of Your Email Marketing Campaign
Every morning, your potential customers receive emails about products, services, promotions and requests. While some businesses build a customer following, others end up with their emails unopened or the dreaded “unsubscribed” message. Potential customers are perpetually asking themselves “Should I Stay or Should I Go?” With all these daily decisions, where does your email marketing …
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Effective Email Marketing – Responsive, Personal and Analyzed
As a business owner, are you using email marketing? If you are following the trends of 73% of other businesses, then email marketing comprises the core of your business marketing solutions. The major concern is having relevant information for your customers and having that information available in a format that lets them respond. Image Source: Best …
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Top Tips for Creating an Email Newsletter That Gets Noticed
Email newsletters are a valuable component of a business marketing plan. They provide an opportunity to attract attention, communicate important information, and inspire action. Be mindful of the fact that email boxes are overflowing and you are competing with the dozens, if not hundreds of messages in your target’s inbox. People are constantly receiving notifications to check …
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Email Subject Lines: Art or Science?
If you’re like me, you receive a multitude of emails everyday, and large part of what determines if you open those emails is the the subject line. An important part of a successful email campaign is developing a subject line that will influence recipients to open your email. Subject lines are more than just a …