As a business owner, are you using email marketing? If you are following the trends of 73% of other businesses, then email marketing comprises the core of your business marketing solutions. The major concern is having relevant information for your customers and having that information available in a format that lets them respond.
Image Source: Best Practices For Email Marketing In 2015
Mobile friendly is the new buzzword in the world of online communications and marketing. At least one third of email marketing will be read on a mobile device. When your email campaigns are responsive for exhibiting on various devices, your chances of interacting with a potential customer increases tremendously. Making it simple for a reader to share your email messages on various social media channels, has been shown to increase user engagement by 130 percent.
It’s all about understanding what your target market wants. You cannot effectively be all things to all people. An important aspect of marketing is learning about and growing your target customers. Using online marketing analytics to show who is responding to what messages and when, can provide you a guide to designing effective email marketing targets. By enriching the potential customer segment that sees your online messages, your marketing investment becomes more cost effective.
The data shows that customers are looking for a personal interaction online. They want companies that help them solve problems and improve their daily lives. To be a savvy business, take the following steps to improve engagement. Invest in email marketing campaigns that use data about customers’ interests. Offer products and services they can view and share on any device. Show customers that you are integrating data about them to genuinely help make their lives better. Follow these email marketing best practices and you can be assured that you will expand your potential customer base.