Humans respond to colors and marketing experts know it. People’s tastes change over time too. Campaigns, promotions, giveaways almost always come tinted with the colors that are a signature for a specific brand.
Pantone LLC has spent over 50 years inspiring design professionals with products, services and leading technology for the colorful exploration and expression of creativity. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. They also research and select a Color of the Year, which for 2015 is Marsala.
Why should the Color of the Year matter to you and your marketing? There is a psychology to the use of colors for marketing. Using the right color is important in branding and can convey the right feeling for a potential customer. Branding color is very important for company recognition. Who can think of golden arches and not also imagine McDonalds?
Blending your recognized brand colors with the latest Color of the Year can inspire recognition as well as a sense of freshness and excitement. Think of using Marsala as a backdrop for your product images or position it as an accent color within an advertising campaign. When you are showing your promotional colors, consider splashing in some marsala to keep your campaigns trendy.