Web Development
Your website may be the first touch point with your organization’s brand or message. Tate Design’s strategic approach to web development and award-winning design will make for a great first impression.
We create visually-pleasing designs with exceptional usability, without sacrificing function or design. The customized fully responsive website we plan and develop specifically for your needs and your brand renders optimally on whichever device is used.
You gain relevant visibility with our search engine optimization experience. We offer WordPress maintenance and support services with daily backups, technical updates, uptime monitoring, and priority service. Customized plans and security services are also available.
Thinking of creating a website for your business or ready to refresh your existing site? Request a call.
How to Adapt to Zero-Click Marketing with the Help of Philadelphia SEO Consultants
Big changes are happening with Google, and we’ve reached a point where people don’t browse websites like they used to. Today, when someone types a question into Google, they get an instant answer right on the search page through AI summaries, map results, or featured snippets. Once they’ve found the information they need, they can …
How to Make Voice Search Optimization a Part of Your Digital Marketing Strategy
“Hey Google, where’s the best coffee shop near me?” “Siri, who’s the top marketing agency in Philadelphia?” This is how a lot of people search these days – out loud. If your website and local listings aren’t set up with voice search optimization, you’re not necessarily doing anything wrong… but you could be missing out …
Creating a Content Calendar Now Will Yield Better Results Next Year
Stop scrambling for last-minute content ideas! Create a content calendar now so you can plan smarter, stay consistent & see better marketing results next year.
Sanity-Check Your Strategy with This Digital Marketing Checklist
What makes a promising digital marketing strategy? How do you know if your marketing campaigns are working? What should be in place before any campaign launch? Stop wondering and whip your marketing efforts into shape with this handy marketing checklist. Quick-and-Easy Marketing Campaign Checklist Deep understanding of your target audience: All good communication starts with …
Why Schema Markup Is Essential to Your Chester County SEO Strategy
You’ve put time and money into building great content for your business’s web pages. That’s a solid first step. But if you want that effort to really pay off, you’ll need to take extra steps to get your content in front of the right people. With AI-powered search results quickly replacing traditional Google listings, more …
Make E-E-A-T Local for Better Philadelphia Search Engine Optimization
Ever wondered what makes Google’s search algorithm tick? Search engine optimization (SEO) professionals spend their careers analyzing Google’s search criteria and strategizing how to apply those standards to client content. And Google has helpfully provided 4 aspects of their Search Quality Rater Guidelines to describe the type of content their algorithms are trained to prioritize. …
On-Page SEO Tactics: The Elements We Always Include for Stronger On-Page SEO
You know you should be “doing SEO”, but it can be hard to know exactly what that ought to entail. Does search engine optimization end with keyword research? What’s on-page optimization, and how does it affect your place on search engine results pages? And, do any of these really move the needle on getting more …
Chester County SEO Tips: A Step-by-Step Guide to How We Pinpoint Keywords for Clients
Your clients are looking for you! They want to find your goods and services, and statistics show that the first place they’ll look is online, probably by using a search engine. Those engines (like Google) show users the “best” web pages to match their search. If you’re lucky, your website will be one of the …
How to Determine Your Brand’s Signature Style through Effective Graphic Design
There’s no doubt that modern-day branding is visually saturated. From impactful social media graphics to packaging that stands out on the shelves, aesthetics play a vital role in establishing your brand’s identity. But, while brand giants like Coca Cola are synonymous with simplicity, emerging businesses face a greater challenge when it comes to brand graphics. …
Nonprofit Marketing Strategy Tips: 4 Ways You Can Connect with People on a Deeper Level
Did you know that 63% of charity donors prefer to give online with a credit or debit card? We did. But we also know that for them to feel motivated to donate, there’s a lot of groundwork to be done first. In charity and nonprofit marketing, building a genuine connection with your audience is everything. …
Online Brand Building: How to Connect with Your Audience in a Digital World
Modern brand visibility is about more than just having a great online presence and an effective SEO strategy. It’s about creating meaningful connections with your audience that will sustain you long-term. From boosting customer loyalty to offering up new market opportunities, the right customer connections really can make or break your business. But, with rising …
From Web Design to SEO: Why Full-Service Marketing Is the Way of the Future
When scaling a business, hiring outside contractors can be an appealing option — especially when they can bring immediate expertise, saving you the months it might take to find the right in-house employee. And from bookkeeping to event management, there’s no shortage of specialists trained to deliver exactly what you need for most roles. But …
Business Stability: 4 Ways to Stabilize Your Business Before Your Next Growth Phase
Growth sounds exciting, right? More customers, more visibility, more opportunities. But before you jump into that next big phase, it’s important to make sure your business is ready to handle it! Especially as a small or medium-sized business. If things are even a little bit shaky now, scaling up will only magnify those issues. So, …
The Power of Presence: Local SEO Strategies for Growing Businesses
We’ve all heard the saying “sometimes, business is about being in the right place at the right time.” But when you’re growing your business, that place might be closer to home than you think. While many small and medium-sized businesses see expanding globally as the ultimate goal, the real power often lies in mastering your …
Graphic Design Excellence: How to Take Your Visual Brand Identity to the Next Level
Right now, positive brand perception is everything. What you communicate to your customers — especially through visuals — matters. Your brand’s visual identity isn’t just about looking good; it’s about ensuring that what people see aligns with your entire company, conveying the values your audience wants to see. Whether you’re launching something new or giving …
Google Business Profile Optimization: What Does Your Google Business Profile Say About You?
When someone searches for your business online, your Google Business Profile (GBP) is often the first thing they see. Think of it as your digital storefront; one that, like traditional storefronts, needs to be maintained. From the accuracy of your contact details to the quality of your customer reviews, every aspect of your GBP contributes …
5 Essential Questions to Ask Before Hiring a Website Developer
Your website is often the first taste potential customers get of your business. Impacting everything from how welcome they feel as a customer to how secure they feel in your brand, your website can make or break purchase decisions.
Branding for YOUR People: How to Attract, Engage, and Retain Your Ideal Customer
Competition for customer attention is fierce. And with market demands shifting, and customer expectations rising, keeping up can be quite the battle! Luckily, there are ways to not only attract and engage new customers, but also keep existing customers on side.
Look Who’s Talking: 5 Ways to Boost Your Company’s Word-of-Mouth Strategy
Word-of-mouth (WOM) marketing is one of the most powerful tools for businesses of all sizes. When your customers talk about your products or services, they’re essentially providing free advertising and a personal endorsement — and who doesn’t want that?
The Evolution of Digital Marketing: Celebrating 30 Years of Tate Design
Hey there, and welcome to a VERY special blog post celebrating our 30th anniversary here at Tate Design. It’s hard to believe that three decades have flown by since we first set out on this journey… and what a journey it’s been! As we mark our 30th year in business, we’re not only filled with …
The Brand Development Process: A Roadmap for Strategic Branding
Innovation is soaring to new heights, competition is constantly ramping up, and modern businesses are facing a challenge: standing out in a crowded marketplace. Luckily, the key to this challenge is relatively simple (even if it does take a little time to get right!). What are we talking about? Brand strategy, of course! And a …
Understanding Google’s SGE and March 2024 Core Update: What You Need to Know
With more industries aligning themselves with digital advancements, and competition continuing to ramp up, maintaining your business’s online visibility is more crucial than ever. Learn how to stay competitive with our expert insights.
SEO Essentials: The True Value of SEO for Businesses Seeking Greater Visibility
Digital content is the new gold standard for reaching and engaging audiences, and mastering Search Engine Optimization (SEO) is now crucial for any business aiming to capture the right audience at the perfect time. But, with search engines constantly updating their algorithms, keeping up with SEO can be overwhelming. To help, we’re here to discuss …
Tate Design Honored as a 2025 Top Philadelphia Digital Marketing Agency
We are pleased to announce that Expertise.com has recognized Tate Design as a top digital marketing agency in the greater Philadelphia area for the eighth consecutive year. Expertise.com scored Philadelphia digital marketing agencies on over 25 variables across 5 categories, and reviewed the results to come up with their list of the best. We are …
Social Media Strategy Tips: How to Craft Compelling Social Media Stories for Maximum Engagement
Scrolling through social media is now a daily ritual for many. Whether it's watching Instagram videos over breakfast or catching up on the latest news via Facebook, social media has become the go-to source for digital information across all age groups.
Mastering the Marketing Mix: What Services Should Full-Service Marketing Agencies Offer?
With digital society moving at the pace it is, it’s no surprise that businesses are having to adapt their marketing approach. From aligning with market changes and rising competition to adopting new technologies, the shift towards innovative, agile, and “futureproof” marketing strategies is clear.
Web Design Tips: Design vs. Performance — What Do Users REALLY Want from Your Site?
From making a strong first impression to facilitating loyalty, your website isn’t just a welcome mat for your business. Find out what users truly want for a seamless digital experience with our tips.
Conversion Marketing Strategies: 4 Ways Top Digital Marketing Services Turn Clicks into Conversions
Discover how top digital marketing agencies are helping businesses turn clicks into conversions and optimize their online presence for long-term success.
Crafting Unforgettable Brands: 5 Ways Effective Web Design Can Elevate Your Brand
Discover how the right approach to web design can result in a more memorable brand experience and leave a lasting impression on your target audience.
5 Reasons a Full-Service Marketing Agency is Always Good for Business
Wondering if hiring a full-service digital marketing agency is good for business? Our team is here to explore the top 5 reasons full-service is the way to go.
SEO and Web Development: 5 Ways a Top Web Development Agency Can Boost Your SEO
Discover 5 ways web developers can enhance your online presence. By applying best SEO practices, expert developers can ensure visibility for your business.
Digital Marketing Spotlight: 5 Signs Your Google Marketing Strategy Needs an Overhaul
Wondering if your Google marketing strategy needs an overhaul? Boost your digital presence with top insights from our Chester County digital marketing team.
Originality And The Personal Touch: Not Created By AI
Increase your online visibility without resorting to content created by AI. Put our digital marketing expertise to work on your behalf
How We Help With Google Marketing
Our help with Google marketing starts with web design and can lead to more website traffic, leads, and sales.
3 Tips For New Business Owners
Tate Design’s tips for new business owners are based on our years of experience as an award-winning digital marketing agency.
How To Get The Best Google Ad Placement With Continuous Scroll
These are key to get the best Google ad placement now that the search engine has replaced Page One with continuous scroll.
Why SEO Is No Longer Enough
Search engine optimization is still important to the query process but SEO is no longer enough. See why and what you can do to remedy the situation.
Google Analytics GA4: What You Need To Know
Successfully use Google Analytics 4 (GA4) to get the insights you need to grow your business. Give Tate Design a call to get started.
How You Know It Is Time To Review Your Marketing Strategy
Review your marketing strategy if any of the following have changed for your small business especially if your marketing isn’t producing results.
Website Maintenance In An Automated World
Ongoing website maintenance is an investment in a stress-free online presence. Here is what the experts at Tate Design provide.
How Tate Design Helps You Get Google Reviews
See how Tate Design can help you get Google reviews for your business and then respond to them in a timely fashion.
How To Digitally Market Anything And Everything
Is it possible to digitally market anything and everything? The answer is a resounding yes, and here is why and how to do it.
When Is The Best Time To Ask For A Review Or Testimonial?
The best time to ask for a review from a customer is not when most businesses do so. This study shows you when to ask and why.
Why These Web Design Trends Will Continue
Deliver a great user experience, satisfy Google requirements, and stand out from the competition with these web design trends.
How To Make The Google Helpful Content Update Love Your Content
Here is what you can do to make your content more appealing to website visitors and Google’s Helpful Content Update algorithm.
Answers To Your Questions About ChatGPT For Business Use
Tate Design answers your questions about ChatGPT for business use with clear answers and practical tips written by a human.
Address These 5 Need-To-Know SEO Statistics About Internet Users
Use these SEO statistics about Internet users to your advantage. We show you how here.
Lasting Web Design Trends
These lasting web design trends will impact your online visibility and increase engagement with your target audience.
2023 Award For Best Digital Marketing Agency
For the sixth consecutive year, Tate Design is a top pick in Expertise.com’s search for best digital marketing agency in the Philadelphia, PA area.
Update With The 2023 Pantone Color Of The Year
See how to use the new Pantone Color Of The Year to update your online presence and your digital marketing materials in the coming year.
Increase Social Media Sharing, Boost Your Online Presence
Increase social media sharing and boost your online presence with these tips from Tate Design. Who will like, comment, click, or share?
The Latest Google Updates
Employ Tate Design’s expertise to implement the latest Google updates and increase your online visibility with a user-first mentality to SEO.
Marketing Agency’s Digital Marketing Checklist
Let the Tate Design marketing agency help you complete your digital marketing checklist and make the most of your marketing budget.
Best Ways To Increase Growth And Sales With Digital Marketing And Advertising
Learn the best ways to increase growth and sales with digital marketing and advertising then put this knowledge to work immediately.
Social Media And Digital Data You Can Use Immediately
You can apply this social media and digital data immediately to grow your small business. Use our proven digital marketing strategies.
Secrets Of Search Engine Optimization To Bank On
These secrets to search engine optimization, if used consistently, will help you grow your small business.
How To Succeed At Digital Marketing
Address these key points to succeed at digital marketing right now and well into the future.
Analytics For Your Google Marketing Goals
Here’s how to use analytics to monitor your website and your ads and then make changes to better achieve your marketing goals.
What Is A Marketing Agency?
A marketing agency provides a wide variety of services that help you set and achieve your business goals and realize your desired business results.
How A Marketing Strategy Pays For Itself
Learn how a marketing strategy pays for itself and how you can get this major return on your marketing investment, too.
Marketing Strategy And Shiny Object Syndrome
To avoid or break free from shiny object syndrome, follow a marketing strategy created specifically with your business goals in mind.
How Often Should I Redesign My Website?
Here are the answers to “How often should I redesign my website?” as you consider updates, a website refresh, or a major redesign.
Stress-Free Web Design With Real Results
Get stress-free web design from the award-winning team at Tate Design. Enhanced user experience and online presence yield real results.
What Is Web Design?
Web design is the creative process of envisioning how you want your website to look and respond. It precedes web development, the actual coding of a website.
Google Replaces Google My Business With Google Business Profile
Use your Google Business Profile to create a great first impression and provide up-to-date information quickly and easily.
How To Market On Google
Discover how to market on Google to extend your reach, strengthen your online presence, and get business results.
Best Digital Marketing Agency In Chester County
Tate Design of Malvern PA in Chester County Pennsylvania continues to make the “best digital marketing” list.
SEO Tips To Keep You Ahead Of Your Competition
These SEO tips will keep you ahead of your competition and current with Google marketing standards.
Proof Google Marketing Really Works
Google marketing really works, helping small businesses get found, pivot, weather changes, stay open, and serve their communities.
What Is A Marketing Strategy?
Grow your business with a comprehensive, cohesive marketing strategy based on market research.
What Is SEO Or Search Engine Optimization?
What is SEO? It is the multi-dimensional process of increasing your online visibility, leads and sales with strategic web design and high-quality content.
Playing With Pantone’s Color Of The Year 2022
This is how you can use Pantone’s Color Of The Year to refresh your online presence and improve your business results.
How Working With A Full-Service Marketing Agency Keeps You Ahead Of Your Competition
Choose this award-winning full-service marketing agency to get ahead of your competition. Here’s what you need to know.
Laying The Right Groundwork For Your Digital Marketing
Lay the right groundwork for your digital marketing with these components of a solid foundation.
Digital Marketing Trends That Are Here To Stay
From necessity, digital marketing and digital delivery of goods and services has grown substantially. These trends made a difference and are here to stay
Digital Marketing Now, As The Pandemic Eases
Here is where to Invest time and resources today to pay dividends for your small business now and in the future.
Which Social Media Platform Is Best For Business?
To increase your online visibility, employ these key marketing elements and choose the best social media for your business.
Rethink Your Social Media Engagement
Use these keys to update your social media engagement to reflect what your customers want now.
A New Logo Captures Your Company’s Commitment To The Future
A new logo can capture your company’s commitment to innovation, customer care, and the future.
How To Know What Your Customers Really Think About Your Brand
To know what customers really thing about your brand, monitor analytics and social media, ask about brand awareness, and engage customers online and in person.
The Real Value Of Analytics
Experience the incredible benefits of analytics tailored specifically to you and your business goals.
Which Analytics Matter Most For Your Business?
Find out which analytics Tate Design uses to build a robust online presence then choose those that matter most for your business because they correspond with your goals. Track these.
Google’s Core Web Vitals As Ranking Values
Enhance these areas of your website to improve user experience related to Google's core web vitals and boost your Google ranking.
Why You Need To Optimize For Voice Search
With search engine optimization geared toward the queries of your target audience, you can capture the attention of those who are using voice search.
Action Items For Increased Visibility
At Tate Design, we make it easy for you to increase your visibility and get your brand noticed. We have shared a number of marketing insights in this blog.
Why Are Analytics Important?
Do you know why analytics matter? If not, you are losing out on opportunities to promote your small business and generate leads and income.
Search Marketing: Google Maps And Google My Business (Now Google Business Profile) Listings
This is the third of three blog posts explaining the details of successful search marketing. Google Maps and Google My Business listings are the final piece.
Search Marketing: Pay-Per-Click Advertising
This is the second in a series of three blog posts looking at the components of successful search marketing.
Search Marketing: Organic Visibility And More
For over 25 years, Tate Design has collaborated with clients to develop unique, comprehensive, and cohesive marketing plans.
Pantone Color Of The Year 2021
It’s that time of year. The Pantone Color Institute has made its big announcement and revealed the Color Of The Year 2021.
E-A-T For Today—A Visibility Strategy
What is E-A-T and why does it matter in marketing and in your visibility strategy?
Preparing Your Post-COVID Digital Marketing Strategy
The world and the economy are changing. Your digital marketing strategy needs to change with these challenging times.
The Growth Of Content Marketing Strategies
Do you know how long content marketing has been in existence and what content marketing strategies have worked best over time? The answers may surprise you.
Cutting-Edge Marketing Communications
Marketing communications have long played a part in communicating the value of a business’ products and services. However, you don’t have to settle for the same old stuff. We are here to show you how to make your marketing communications fresh.
Personalization Is Now More Important Than Ever
A few months ago, we would have argued that personalization of e-mail campaigns and SMS texts was the savvy content marketer’s secret to engaging more prospects and getting qualified leads. Personalization is now more important than ever.
Build Your Brand Through SEO: A Direct Path To Maintaining Your Business During Economic Downtimes
The economy may have taken a downturn, but you can still build your brand with search engine optimization. Optimizing your digital presence is a savvy move right now.
Make The Most Of Your Marketing Budget
Will print or digital marketing help you make the most of your marketing budget? Both have advantages and disadvantages, depending on your target market. What is more important is to optimize all your collateral materials to reach your desired audience.
Digital Marketing Right Now
Since the founding of Tate Design in 1994, we have been committed to ongoing industry research and education so we can keep you ahead of the curve in the rapidly changing world of digital marketing. In early 2020, we evaluated a survey done for Marketing Land.
Marketing More Effectively: Update Google Business Profile (Google My Business)
We strongly recommend Google My Business as part of your marketing plan so your small business shows well in local search results. Due to Google changes and how businesses are having to adapt right now, it’s time to update your Google My Business information.
How New Ways To Search Will Affect Your Marketing
The Greek philosopher Heraclitus wrote “Change alone is unchanging” and this certainly applies to how we search for information. Our purpose here is to help you understand how new ways to search will affect your marketing.
Why A Digital Marketing Plan Matters
Here at Tate Design, we strongly believe that developing a comprehensive, cohesive marketing strategy will always give you a distinct advantage, even in uncertain times.
What Are The Types Of Digital Marketing?
At Tate Design, we specialize in multiple types of digital marketing. These include bots, content marketing, e-mail marketing, online advertising, search engine marketing, search engine optimization, social media marketing, and website development.
Best Digital Marketing Agency 2020
For the third consecutive year, Tate Design has been recognized by Expertise.com as a top digital marketing agency in the greater Philadelphia area. Our graphic design, web development, and marketing communications earned us a spot.
What Is Digital Marketing?
Do you know what digital marketing is and how to best use it for your business? Tate Design is here to help you figure it out. What is digital marketing?
Digital marketing uses electronic means to market your brand, product, or service.
Graphic Design for 2020
Before you work with Tate Design to refresh your company website or your brand’s marketing collaterals, consider which of these graphic design trends for 2020 appeal to you. Target audiences continue to delight in 3D representations that materialize where they expect to see a 2D image.
Web Design Trends For 2020
Let Tate Design take your website to the next level. Update its appearance and its appeal to your target audience with one or more of these web design trends showcased in Graphic Design USA’s American Web Awards gallery.
Pantone Color Of The Year 2020
Classic Blue is The Pantone Color Institute’s choice for 2020 Color of the Year. This blue harkens back to simpler times. It is the blue in our childhood crayon box, the flash of a blue jay’s wing, the deep of the ocean, and the backdrop for the first stars in the evening sky. Classic Blue …
The Best Social Media For Your Business
Do an Internet search and you will find well over 100 social media platforms. Which are the top social media channels? Let Tate Design show you the best social media for YOUR business. Here are 10 to consider...
We Did It Again!
For the second year in a row, Expertise.com has chosen Tate Design as a top digital marketing agency in the greater Philadelphia area. Judged on 25 variables within 5 categories—credibility, experience, professionalism, reputation, and availability—our team scored in the initial top 12.
Why You Need Images In Your Content Marketing
Think about the last time you traveled. Crucial information—from warning of a sharp curve in the road ahead to directing you to the correct restroom—was probably conveyed at some point with images.
Build The Expertise, Authority, And Trustworthiness Google Wants
How can you and your website be one of the good guys? Google’s white paper was very clear: they are looking for high-quality information that demonstrates expertise, authority, and trustworthiness.
How To Make ABM Work For You
With ABM, you quickly identify key decision-makers in an organization and address their problems with your custom solutions. Thanks to this personalization process, you can see quicker, larger, more frequent sales.
Make The Switch
Don’t lose website traffic, miss out on sales, or damage your brand by failing to make this one switch.
How To Appear In The People Also Ask Box
Get more featured snippets on Google by positioning your business to appear in the People Also Ask box. This step-by-step guide will get you started.
How To Get Better Results For Your E-Mail Campaigns
Seeing results starts with the right content for your e-mail category. Then you set goals and establish measurements. Only then can you make these tweaks for better results.
Do More Than Send E-Mail
When was the last time you received an e-mail you wanted to share with a friend? Can’t remember? You can do better than that! Here’s how.
Graphic Design Trends For 2019
Choose one or more of these graphic design trends to give your marketing materials a fresh look for 2019.
Social Media Trends For 2019
Fine tune your social media marketing for these social media trends in 2019.
Can’t-Miss Marketing Tips
As a business owner, you don’t have to be an expert in everything it takes—digital marketing, graphic design, SEO, Web design—to strategically market your business. Tate Design marketing agency shares their expertise here.
Color Trends: Pantone’s 2019 Color Of The Year
You can count on Tate Design to keep you informed about the latest in graphic design. Here is how to use Living Coral, Pantone’s newest color of the year, for your branding and marketing communications.
Google My Business Now Google Business Profile
Google currently handles over 40,000 queries per second, over 3.5 billion per day, and 1.2 trillion per year. Google is the search engine of choice and shows no signs of losing its massive lead market share anytime soon. These are just some of the reasons it pays to claim your free listing for Google My Business.
The Importance Of A Marketing Strategy
Before you spend your marketing budget, understand the importance of a marketing strategy and how it differs from a marketing plan.
Forty Years Of E-Mail Marketing
Maya Angelou wrote “The more you know of your history, the more liberated you are.” Do you know your e-mail history so you are free to make e-mail marketing work for you?
What Color Says About Your Business
Colors speak for you and your business without saying a word. That’s why it is crucial to understand what colors “say” and the role they play in company logos and brand awareness.
Effective Landing Pages
Your website’s home page is not a landing page. It is the central hub of your brand’s online presence and an overview of all you have to offer.
Organic Versus Paid Advertising And How Tate Design Can Help With Both
Which is better for your business: organic results or paid advertising like Google Ads and pay-per-click (PPC)? Let Tate Design help you design content that will work well for you. If you have a small advertising budget, you may rely on organic content. This is high quality content that you create—one subject or keyword/keyword phrase …
Tate Design Chosen As One Of The Top 10 Digital Marketing Agencies In Philadelphia Area
Tate Design was recently chosen as one of the Top 10 digital marketing agencies in Greater Philadelphia by Expertise.com. Expertise focuses on doing in-depth, detailed research to determine the best local businesses in over 1,000 cities in the United States. First grading each business using five different criteria (Reputation, Credibility, Experience, Engagement, Professionalism), the team …
Tate Design Is Proud To Be The Media Sponsor For The ERCC Annual Dinner
As a proud supporter of the Exton Region Chamber of Commerce, Tate Design is excited to be the media sponsor for the Chamber’s annual dinner on September 13. The dinner, which will be held at the Desmond Hotel Malvern, brings together a wide range of businesses from the Exton community. This year’s dinner features former …
How Mobile-First Ranking Works
With mobile-first ranking, Google is giving website owners additional incentive to develop mobile-friendly websites. Here is how mobile-first ranking works. The mobile version of your website determines your search engine ranking Best practice dictates that you build a mobile-friendly, responsive site that displays quality content quickly and consistently across a wide variety of devices (Apple …
SEO Versus Content Optimization
The goal of SEO and content optimization is the same: to increase your online visibility and attract more viewers for your website, blog, or other online presence. However, you need to know the differences between the two in order to create the most effective text in a timely, cost-effective fashion. What is SEO? SEO stands …
SEO That Delivers Contextually Appropriate Answers For Google
There will never be one perfect search engine optimization solution as long as Google keeps changing its search engine ranking algorithms. However, you can gear your SEO toward the increasingly popular mobile, voice, and contextually relevant searches prompted by the growing use of both smartphones and artificial intelligence devices. Here’s how you can optimize for …
Optimizing For Local Search
Optimizing for local search is no longer a matter of mentioning your location and including a map for SEO. You need to set up a Google Business Profile for your business. We provide in-depth details about the importance of using this Google feature in “Search Marketing: Google Maps And Google My Business (Now Google Business …
Logo Design Trends
No matter the reason why you need a new logo—starting a new business, commemorating a special event or milestone, or updating your brand’s image—keep these current logo design trends in mind as you discuss your wishes concerning logo development with Tate Design. • Attentive to detail For years, big name brands have made their physical spaces …
Branch Out With Our Graphic Design Services
Have you invested all your marketing budget or your content creation time and attention in Facebook only to discover that your audience is dwindling? Don’t put all your eggs in one basket! Branch out with help from Tate Design. Our social media marketing services aren’t limited to Facebook. We also have the knowledge you need …
What A Bot Can Do For Your Business
Perhaps you have seen the videos of pets riding robotic vacuums and are left wondering what a bot can do for your business. Perhaps you have already invested in wearable technology for your health or smart home devices for personal reasons. Artificial intelligence can also assist you in business. We provided answers about chatbots in …
GDPR Compliance And Your Business
No matter where your business is physically located, an online presence—a blog, an e-mail newsletter and list, a podcast, social media, a video channel, a website, and other published content—makes you part of a global network. This international access through the Internet means you and your business need to be aware of the European Union’s …
Getting Started With A Chatbot For Business
In March 2018, attendees at Social Media Marketing World were asked the question: “Can we go from being human to being human-like?” It is becoming increasingly evident that we can as chatbots become the norm. What is a chatbot? A chatbot is a software program designed to carry on a conversation with a human in …
Creating Content For Future Search Results
If you have created content for your business for any length of time, you realize search engine optimization, SEO best practices, Google’s ranking algorithms, and even the devices we use for our searching have changed rapidly and significantly. These 3 elements will have a major impact on your future search results. AI AI—also known as …
Show A Little Love With Twitter
If you are only using Twitter to post links to your own content—on your website, in your blog, from your newsletter, and on your other social media platforms—you are missing out on opportunities to show your customers a little love. Like constantly talking and never allowing anyone else to speak, this leaves others with a …
Social Media Usage Continues To Climb—Are You Rising To The Challenge?
The Pew Research Center recently released their report on social media use in 2018. As expected, social media use among adults in the United States continues to rise as it has every year since the Pew surveys began in 2012. This is the percentage of reported use for the most popular platforms: • 73% YouTube …
Social Media Trends For 2018—What You Need To Do To Stay Ahead Of The Game
At Tate Design, we are here to help you build a strong brand and a vibrant online presence. This means we keep informed about changes in the social media landscape and know how to take appropriate action. Here is what you need to do. Forget what you know about big numbers Clicks, likes, shares, social …
How To Use Market Research In Your Business
If you read our earlier post about why market research matters, you may now be asking yourself how to use market research in YOUR business. Here is a quick checklist to get you started. • Make sure you have a clear brand Use what you learn from market research to better define who you are …
7 Reasons Why Market Research Matters
You and your business need market research. Market research provides information about your audience, your competition, and how your product or service will do in the marketplace. It allows you to study your market—and how open your intended customers will be to your product or service—so you can make informed business decisions with less trial-and-error …
In Case You Missed These
We at Tate Design hope 2017 was a successful year for you. If so, you may have been so busy you missed some of our blog posts intended to help you and your business with Apps • Track Mileage With These Mobile Apps • The Best Mobile Apps For Business For 2017 E-Mail Marketing …
Ultra Violet—Pantone Color Of The Year 2018
Tate Design continues to faithfully report on Pantone’s Color of the Year so you can incorporate these trending colors into your marketing materials. For instance, you may have added • 2017’s Greenery in photos with a potted plant or a woodland location • 2016’s dual winners of Rose Quartz and Serenity in team shirts for …
Making Print Come Alive
Despite predictions of print media’s demise due to the ready availability of online content, print is doing well. Readers love it because it feels familiar, credible, easy to navigate, relaxing, understandable, and sharable (and 19 other attributes listed in our post “Print Or Perish—Why Printed Material Still Matters.” If you and your readers agree, now …
Print Or Perish—Why Printed Material Still Matters
Social media and the rapid rise of mobile usage—mentioned in our post “Mobile Trends And Tactics To Get Your Business Noticed”—has led some marketers to focus solely on digital marketing and wrongly assume that print no longer matters. Your business still needs printed collateral and here are 25 reasons why. Compared to online information, a …
Are You Ready For Google’s Deadline?
Google wants to see HTTPS everywhere. Websites beginning with https:// already rank higher in Google search results than their http:// counterparts. Starting in October 2017, the stakes are even higher. Google has cautioned that Chrome will display a “Not Secure” warning “when users enter data on an HTTP page, and on all HTTP pages visited …
What Is A Micro-Moment And How Do I Use It For My Business?
Q: What is a micro-moment and how do I use it for my business? A: According to Google, a micro-moment is when you—the consumer—have access to the Internet through your smartphone or other device and intend to take immediate action of some sort. Most likely, you want to complete a task correctly, find information, make …
Make Your Website Work For You—How We Did It
We addressed the issue of how often to redesign your website in our post “Signs Your Website Is Outdated.” Now we’ll show you what was important as we refreshed the Tate Design website. We positioned our brand at the top Current clients will recognize our logo and new customers will see “Strategic Marketing ● Web …
Online Marketing Checklist
Online marketing, otherwise known as digital marketing, requires careful planning if you want to get the best results for your marketing dollars. We outlined 10 best practices for online marketing in our post “Online Marketing 101.” This checklist will help you remember what you need to do to succeed with your online marketing. Set a …
Online Marketing 101
Implement these 10 best practices to see better results from your online marketing. Begin with a specific, measurable goal Determine what you want to accomplish with each marketing piece—pay-per-click ad, blog post, e-mail newsletter, social media post—you create. Make your goal specific and measurable. Do you want x more website visitors next week? An increase …
How To Get More Word-Of-Mouth Marketing
No matter whether you are a new or seasoned entrepreneur, word-of-mouth marketing done on your behalf by family, friends, neighbors, college roommates, former colleagues, professional association members, and social acquaintances is a gift. Not only does it stretch the marketing budget farther, it also allows you to focus on the reasons you started a business …
Email Marketing – Meet Mobile Reality
The majority of your ideal customers are searching for deals, opening e-mails, responding to calls to action, and making purchases on their mobile devices. How can you design your e-mail marketing newsletters to capitalize on this mobile reality? 1. Be mobile-friendly Here at Tate Design, we’ve been optimizing websites for search engines and mobile devices …
Corporate Identity Checklist
Building your corporate identity can seem overwhelming, even with the concise steps we outlined for you in our post “Branding 101: Corporate Identity.” Today’s post is a checklist to help you remember everything you need as you build your brand, your corporate identity. Claim your name Search on your desired name and make sure …
Branding 101: Corporate Identity
Branding is what people remember and repeat about you and your company. A corporate identity is about creating the desired branded message. What do you want that message to be? A Corporation’s Identity As we mentioned in our post “Corporate Identity For Small Businesses,” every company needs a corporate identity.Your company or brand’s identity includes …
Mobile Trends And Tactics To Get Your Business Noticed
Mobile usage is on the rise. As we noted in an earlier post on privacy, more than 68% of adults in the United States now own smartphones and 45% have tablets according to the Pew Research Center. Here are mobile-friendly trends and tactics that will help your business get noticed by mobile users. • Instant …
The Anatomy Of The Perfect Website Form
Q: What should I include on my website form? A: It depends on what you hope to accomplish. Be sure to structure your form and frame text to encourage responders to both complete the process and give you the information you want. Major reasons for form abandonment include • Asking for too much information before …
Signs Your Website Is Outdated
Q: How often should I redesign my website? A: A site that is 5 or more years old is ancient. As a general rule, small businesses should plan to redesign their websites every 2-3 years to keep them looking fresh. The following are sure signs your site needs work: • Animation is still in Flash …
Marketing Messages We Love
When was the last time a customer or prospective client said, “I love your marketing!” or, more specifically, your app, your blog, your commercial, your logo, your newsletter, your social media posts, your tagline, or your website? Here are some features AND some bells and whistles they may be looking for in your marketing. Apps …
Which Of These Web Design Trends Do YOU Want To Get Rid Of?
You have undoubtedly witnessed both awe-inspiring and awful Web design. Which trends do YOU want—or need—to get rid of soon? In an earlier post, we looked at the Top 10 Web Design Trends that will keep your website visitors engaged, entertained, and informed. However, Web design can also alienate, frustrate, and confuse visitors with 1. …
The Top Graphic Design Trends Of The Year
What were the top graphic design trends of the year and how will these trends continue to affect you in the coming year? Popular colors were meant to have universal appeal, without regard to gender or season. As we wrote in our post Double Take: What Are The Popular Color Trends For 2016? Serenity Blue …
Greenery—The 2017 Color Of The Year
Once again, Pantone—the global color authority—has named a Color of the Year. Greenery is their 2017 choice. This vibrant green reminds one of a dappled forest floor coming to life in the spring with may apples and skunk cabbages, two welcomed sights after a long winter. It speaks of life, health, vitality, and a connectedness …
Top 10 Web Design Trends
Website design has changed significantly in the relatively short life of the Internet. An all-text website now looks ancient and its information may be deemed less credible because the design is so outdated. Website visitors want more than text and information. These are the top 10 web design trends that will keep them engaged, entertained, …
What Is SSL And Why Do I Need A Certificate Now?
Since 2014, Google has hinted that web pages with a URL beginning with HTTPS instead of HTTP will receive special ranking treatment. There is now additional motivation to secure an SSL certificate and its accompanying HTTPS for your website. According to Emily Schechter of Google’s Chrome Security Team, pages that collect credit card information and …
Privacy
In a society where more than 68% of adults now own smartphones and 45% have tablets according to the Pew Research Center, the demand for mobile applications is on the rise. As we do more and more banking, navigating, posting on social media, and purchasing using mobile apps, privacy concerns are increasing, too. Pew research …
E-Mail Marketing Myths Plus Secrets For Success
Ignore the following e-mail marketing myths. Apply our secrets for success instead. Myth #1 E-mail marketing is dead At Tate Design, we disagree. Instead, we help our clients publish effective, trackable e-mail. Find out how to make the most of e-mail marketing in “Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month …
To Print Or Not To Print?
Publishing online content is easy, inexpensive, and quick compared to print media. With the push for mobile-friendly websites, customers’ increased reliance on smartphones, and the rise of company-sponsored apps, marketers are questioning whether print media is still worthwhile. Here is why you should invest in both online marketing and print marketing. Print media appeals to …
Website Designs Guaranteed To Kill Conversions
Your business needs a website that converts leads to sales and visitors to customers. Avoid these website designs that are guaranteed to kill conversions: • Obviously too busy Cram too much text—especially long, wordy paragraphs—on a page, add too many colors and widgets, employ too small a font, or leave too little white space, and …
PPC Advertising
Tate Design now offers a pay-per-click online advertising starter package. With PPC advertising, you • Reach the people who are actually searching for your products or services right now • Attract more attention from the target market you choose with your keywords • Get qualified leads and visitors to your Web site • Only pay …
Graphic Design Trends You Should Try
Use of pictures—branded images, charts, infographics, logos, maps, photographs, quotes, and sketches—continues to increase in content marketing. High-quality branded images • Educate and entertain • Make your brand stand out from the crowd • Lead to more clicks, favorites, likes, and retweets on social media than plain text • Produce better marketing results • Work …
The Best Content Marketing Strategy Is…
The winning content marketing strategy is not the one with the biggest budget, the flashiest photos, or the most outrageous offers. It’s the one that puts the wants, needs, and feelings of the company’s customers first. How can you create your own successful content marketing strategy? • Get to know your customers – Who are …
How To Improve Local Search Engine Results: Local SEO For Your Business
Smartphone-dependent consumers increasingly use their mobile phones to search for what is nearby. They use search terms like “near me” or “nearby” and apps like AroundMe, Find Near Me, and Google Maps. They use technology to find the food they are craving or the product/service they need. Having a mobile-friendly website and an up-to-date Google …
Celebrate World Productivity Day With These Social Media Success Tips
Celebrate World Productivity Day by being more productive with your social networking. Follow these five simple tips for success. 1. If you haven’t already done so, decide where to focus your energy To be more productive, determine which social media sites appeal to your ideal clients then spend time there. Tate Design can help you …
Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month And Beyond
E-mail marketing—considered dead or dying by devotees of social media—is an outstanding tool for DIY Marketing Month and beyond when you consider the following: • E-mail is the preferred form for receiving communication – In a 2015 MarketingSherpa survey, 72% of the adults surveyed in the United States wanted to hear from companies by e-mail …
Corporate Identity For Small Businesses
Every company needs a corporate identity. This seems to be no problem for big businesses like Apple, BMW, Coca-Cola, FedEx, GE, Google, Honda, McDonalds, Microsoft, Nike, Pepsi, Rolex, Shell, Starbucks, Target, Toyota, UPS, Visa, Volkswagen, and Walmart—all companies with easily recognizable logos, brand consistency, and value to their customers—but what about corporate identity for small …
Listen Before You Leap in Content Marketing
“Can I help you?” is one of the most ubiquitous phrases in the script used by a customer service representative. It is also one of the most valuable tools for data collection that a business can use to help create powerful online marketing content. What secrets do customers reveal that can help you build a …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing Print
We live in a world of interactive everything. In the business world, where there are four generations at work simultaneously, it’s easy to make incorrect assumptions about how information reaches them. One misconception of young professional Millennials, is that they are overly focused on digital formats as their source of information. Would it surprise you …
Part I: Businesses Take Note – Print Marketing Enjoys a Revival
In this new world of digital everything, everywhere, and 24/7, it’s difficult to imagine any role would be left for print marketing. Yet Scientific American reported that people prefer to read printed material when they are trying to understand something substantive. What do these findings mean to marketing strategy for your business? “According to one …
Mad Dash to Video Marketing – Gone in 60 Seconds, or Not?
If a picture paints a thousand words, how much more would a video be able to tell? In today’s latest methods to get the word out about your business, products or services, video marketing has a personal appeal that is irresistible. The unprecedented growth of video marketing has led many a business owner to …
Draft a Winning Marketing Team with Email
Marketing may not ever become an Olympic sport; despite the time, effort and dollars you put in to make your business successful. Yet any team owner or coach will recognize that finding a great utility player is the key to a successful team. When it comes to sport of marketing, email remains constant as …
12 Ways You Can Stay on Top of the 2016 Wave of Marketing Trends
Happy New Year and you’re off to the races when it comes to winning the hearts and minds of your customers with your refreshed marketing campaign. How can you stay ahead of the trends and ride on top of the waves of popular marketing approaches in 2016? The data suggests that this year over 2 …
Double Take: What are the Popular Color Trends for 2016?
Color tones in visual arts and graphic design serve a similar role as tone of voice in a theatrical production. They provoke an emotional response in the observer. So when Pantone, an organization with over 50 years experience in color hues, crowned not one, but two colors, as their Color of the Year, emotions rippled …
Say Hello to Mobile-Friendly, Near Me Searches That Make Your Customers say, “Buy!”
Shop Local. It’s a great especially for small businesses. A recent Google Trends report indicates “near me or nearby” search terms on the rise and that four out of five searches from mobile devices lead to quick purchases. With those odds, you should say hello to mobile-friendly, local business searches, so YOUR customers will say, …
What Top Trends in Web Design in 2015 Have Staying Power for 2016?
For a busy business owner, a website can be a bit like a relationship: rewarding yet time consuming. Even if you have done your part to learn what motivates your customers to come to your website, stay a while and respond to your call to actions, you can end with a website that is …
How WordPress is Changing the World – State of the Word 2015 in Philadelphia
Modern technology is the heartbeat of business. One giant among the online web design companies is WordPress, which currently powers over 25% of all the websites in the world. This weekend, Philadelphia hosted the 2015 WordCamp US at the Pennsylvania Convention Center. Matt Mullenweg, Co-Founder and CEO of WordPress delivered his 10th annual State of the …
Collective Wisdom from Social Media Experts
When it comes to social media and the dynamic world of online marketing, you are often left wondering: “Do you hear me now?” It is always wise to take time and reflect on whether your social media marketing approach is leading you where you intended to go. Likewise, you should research who the social media …
Branding and Brand– The Book Beyond Its Cover
You are a busy professional looking for ways to have your business, products and services promoted to potential clients. How do you create a memorable brand? What plans do you need to make to keep the messages about your brand impactful and sustainable? Building an effective marketing strategy, and promoting your products and …
Extra! Extra! Read All About It! Getting the Word Out for Small Business with Print Marketing
Once you’ve started your small business, how do you ensure that you will have a consistent stream of customers? One key to business success is having effective marketing. Many approaches are available for creating a marketing strategy. Do you know the best ways to market your small business? Many small businesses owners believe that it …
Who You Are Going to Call – How to Keep Your Digital Marketing Approach from Being Scary
You have a company with great products and services, but today it’s all about how to get the word out into the digital marketplace. After spending your marketing budget to develop an effective strategy, how do you keep from making your digital marketing approach from being scary? As the tagline from the movie, Ghostbusters says, …
Should I Stay or Should I Go? How to Determine the Effectiveness of Your Email Marketing Campaign
Every morning, your potential customers receive emails about products, services, promotions and requests. While some businesses build a customer following, others end up with their emails unopened or the dreaded “unsubscribed” message. Potential customers are perpetually asking themselves “Should I Stay or Should I Go?” With all these daily decisions, where does your email marketing …
Pretty as a Picture – Part II: What the Emerging Trends in Graphic Design Mean for Your Brand
In Pretty as a Picture – Part I, we discussed how graphic design trends could give your brand a more modern look and reflect your message. We also discussed how dynamic the graphic design field could be. Now in Part II, we follow the top 10 emerging trends that are predicted to have staying potential for …
Pretty as a Picture – Part I: What the Trends in Graphic Design Can Do to Build Your Brand
Google, Facebook, Twitter and Pinterest know it. What do they know? That effective use of graphic design helps their brand image be more memorable without being distracting. The elaborate designs of the past few years have given way to flat images and simpler designs that work well on mobile devices. Knowing which trends to follow …
Are We There Yet? How to Use Marketing Analytics to Map the Customer Journey
If you were asked to share how a potential customer found your business solution, service or product, could you do it? How do the majority of customers find your products? Does a loyal customer use your marketing information differently than a one-time consumer? Marketing analytics serves to answer these questions and many more about the …
Talk to Me – How Your Email Marketing Campaign Needs to Interact with Your Customers
Opt in, opt out happens every day. Customers are looking for answers for their home, business, personal life, hobbies and more. They look online often across multiple mobile devices to find the answers they need. While some websites are a one-time stop in a customer’s searches, others become bookmarked favorites. Finding a winning strategy includes …
Go with the Flo! Why You Need a Persona in Your Marketing Strategy
How are you showing your customers that you understand them? Whether it is the Geico gecko, Jake the likeable State Farm agent, or the all-in-crisp-white exuberant Flo the Progressive Girl, successful marketers know that creating an effective persona sells. When it comes to buying and selling, the ability to influence a customer’s decision starts with …
3 Ways to Avoid a Corporate Identity Crisis
If you ask your top customers to describe your corporate brand, what answers would you hear? Feeling anxious about the potential responses? What if the same question was asked of your potential clients, your employees or your field sales force? Even companies that start out with a strong brand message can witness a drift when …
Staying on Top of Hot New Web Design Trends for 2015
How do you make your company website attractive, fresh and engaging for potential customers? Topping the list of key trends to watch and adopt in 2015, is the essential update that makes your website responsive for viewing on devices with any screen size. People of all ages are getting more mobile and so are their …
5 Tips for Creating Content Marketing That Creates a Buzz with Customers
Is your content marketing strategy “Build it and they will come?” How has that worked for your business? Do you wonder if there is anyone out there on the Internet? How are other businesses improving their online presence? Creating a buzz with customers is about being relevant, timely, personal and shareable. Here are …
Show Your Promotional Colors and Splash in Some Marsala, Pantone’s Color of the Year for 2015
Humans respond to colors and marketing experts know it. People’s tastes change over time too. Campaigns, promotions, giveaways almost always come tinted with the colors that are a signature for a specific brand. Pantone LLC has spent over 50 years inspiring design professionals with products, services and leading technology for the colorful exploration and expression …
Effective Email Marketing – Responsive, Personal and Analyzed
As a business owner, are you using email marketing? If you are following the trends of 73% of other businesses, then email marketing comprises the core of your business marketing solutions. The major concern is having relevant information for your customers and having that information available in a format that lets them respond. Image Source: Best …
Top things you need to know about this week’s Google mobile-friendly update
Top things you need to know about this week’s Google mobile-friendly update There are many questions and concerns swirling related to the Google launch of the mobile-friendly update. Here are some of the common questions and the answers about the release of the new algorithm scheduled for April 21st. Q. Who will be effected by the …
Usability: Web Versus Mobile
What’s different about usability when designing for use on a mobile device compared to a Web site? The principles are the similar, however, there are some differences about mobile that make for new usability challenges. Steve Krug in his book Don’t Make Me Think Revisited, summed up usability best as follows: “A person of average (or …
Mobile 101: Important Facts and Figures
Here are some important facts and figures on how consumers are accessing the Internet through their mobile devices. Sources: Kleiner Perkins Caufield Byers Technology Trends http://www.searchenginejournal.com/2014-mobile-landscape-25-statistics-will-drive-future-mobile-marketing-infographic/89507/ http://searchenginewatch.com/article/2339085/80-of-Local-Searches-on-Mobile-Phones-Convert-Study comScore, Neustar Localeze Google: Our Mobile …
What Your Business Needs to Know About Mobile
The mobile landscape continues to grow, with 58% of Americans owning a smartphone (according to recent research from the Pew Research Center’s Internet Project). As the amount of users accessing the Internet through their mobile devices increases, it is more important than ever for businesses to have an online presence that is optimized for mobile. …
Karen Tate, President of Tate Design is Interviewed on Money and Politics
Money and Politics in Delaware radio show host, Rusty Giles interviews Karen Tate on technology and marketing. Hear the discussion on technology and how it has changed the role of marketing. Topics covered include: Interactive Online Marketing Social Media Search Engine Optimization (SEO) Mobile Digital Technologies Inbound Marketing/Outbound Marketing Money and Politics in Delaware, is …
How to Create a Great Company Culture
It’s never too late to improve your corporate culture. A strong workplace can lead to higher employee satisfaction which can increase employee retention rates. It is hard to communicate everything to everyone in your company, however a strong culture can give your employees an understanding of the framework to work in. Below are a few ideas …
Top Tips for Creating an Email Newsletter That Gets Noticed
Email newsletters are a valuable component of a business marketing plan. They provide an opportunity to attract attention, communicate important information, and inspire action. Be mindful of the fact that email boxes are overflowing and you are competing with the dozens, if not hundreds of messages in your target’s inbox. People are constantly receiving notifications to check …
Small Business Technology Spring Cleaning Checklist
Finally winter has come to an end, and warm weather is on its way. The spring season gives you the chance to let some fresh air in and make your living space clean and efficient. It is important to do the same to your small business technology. Below is a checklist of tasks to place on …
Creating a Business Card that Leaves a Lasting Impression
Even with today’s digitized networking and communications, the paper business card remains an effective professional asset. A great business card helps remind people who you are and why someone might want to get in touch with you. That little card is an opportunity for you to market yourself and your business to a target audience. …
How do I handle a grumpy commenter online?
The internet is an extremely social place. Since blogs and social media sites allow comments from others and most marketing content encourages it, there is always a risk of getting few negative comments on your posts. Unfortunately criticism is not always constructive criticism. How you handle those comments shows the true character of your business …
Email Subject Lines: Art or Science?
If you’re like me, you receive a multitude of emails everyday, and large part of what determines if you open those emails is the the subject line. An important part of a successful email campaign is developing a subject line that will influence recipients to open your email. Subject lines are more than just a …
Creating a Great Business Tagline
American Express told us “don’t leave home without it.” Taco Bell said to “think outside the bun,”and DeBeers let us know “diamonds are forever.” A tagline is the key phrase that encompasses your company’s mission, promise, and brand in a memorable way. Creating a tagline requires you to have a firm understanding of who your company …
How do I improve the visibility of my blog posts?
Blogging is a social activity shared with your company’s audience. The blog that is hosted on your company’s site is one of the best places to share content, however it is only valuable if it’s being viewed. Below are a few tips on how to improve the visibility of your future blog posts. 1. Integrate keywords …
Part 3: How do I overcome writer’s block when blogging?
The previous articles in this three-part series discussed using social media when searching for inspiration, and using major brands and your own experiences as case studies. We have one last post in our three-part series to inspire your writing. In this article we will discuss looking through your old posts and seeing what readers and …
Part 2: How do I overcome writer’s block when blogging?
In part 1 we discussed the techniques and advantages of utilizing social media when looking for blog inspiration. In this article we will discuss the influence of using major brands and your own company as a case study. Drawing information from major brands can help inspire a blog article with several advantages. Using major brands within …
Part 1: How do I overcome writer’s block when blogging?
Just like all other types of creative writing, blog writing requires originality. Some days are more difficult than others to come up with innovative ideas, but everyone suffers from writer’s block from time to time. Throughout this three-part series we will explore ways to find inspiration when creating blog posts. First, we will discuss finding ideas through …
5 Marketing Trends for the New Year
The start of a new year gives businesses a chance to reevaluate past marketingtechniques and plan for newones. Exciting opportunities are ahead in 2014 as social media, content, and connected devices merge to drive results for both businesses and customers. Below are a few trends expected for the New Year. 1. Companies must be mobile Users …
Positive Framing for Business Success
Problems are inevitable in life, but they are especially prevalent in business. Running a company subjects entrepreneurs to multiple challenges everyday. Challenges like hiring and managing employees, pleasing customers, or battling competitors. The list of tasks may seem endless, but successful business owners have a strategy for pushing through these difficulties. Their approach is called …
What are popular color trends for 2014?
In 2013, the eloquent and energetic Emerald was awarded color of the year by Pantone, a company considered the authority on color in paint, fabric, and manufacturing. The 2014 color of the year was awarded to the dazzling and innovative Radiant Orchid. Leatrice Eiseman, executive director of the Pantone Color Institute, describes the color as …
Creating Brand Awareness
After defining your brand, the next step in the branding process is generating awareness. For more on defining your brand check out our article The Importance of Defining Your Small Business’s Brand. Below are a few tips to promote your brand and reach your target market: Create a strong logo and use it. The visual …
Does age affect color preferences?
When marketing your business, it is necessary to know who your target audience is in order to tailor your marketing efforts accordingly. When examining your audience, age is a component to consider carefully. Your target audience’s age can affect how your marketing materials are perceived, especially considering color preference varies based on age. In Faber …
Adoption of Video Marketing Increases
Over the past few years, video marketing has become a prevalent strategy for successful businesses and is only expected to increase with time. The indispensable need for video is credited to the decrease in cost of video production and the decrease of barriers to distribute video content. A survey by Web Video Marketing Council, ReelSEO, …
Do Clowns Really Get the Last Laugh?
We recently mentioned that Burger King launched a new french fry called “Satisfries”. You may recall that Burger King changed the recipe and cooking method of its new fries in an attempt to reduce fat and calories. The intent was to offer a healthy alternative to their standard fries and entice health conscious customers to …
Who uses social networking sites?
With the use of social networking sites continually on the rise, it is crucial to know who is the typical user of these sites in order to effectively market your business. In 2005 the Pew Research Center’s Internet and American Life Project reported that only 8% of US adults reported using social media. That number …
No Small Potatoes
In the news recently there was a story about Burger King rolling out a new French fry dubbed “Satisfries”. If you like French fries like we do, this is great news! The fast food chain announced that by changing the batter in the frying process, the new French fry will contain 30% fewer calories and …
Are You Digital?
In today’s fast moving business environment, keeping on top of the latest trends in marketing can seem overwhelming for your business. However, there is one trend called “Digital Business” worthy of your attention. Digital Business refers to a movement by companies and industries to leverage customer focused technologies like social media, data analytics, and mobile …
How do consumers view online reviews?
Online reviews are an integral part of our lives these days, and often the closest thing to actually experiencing a product or service before making a purchase. It is no surprise that positive reviews of a product can increase sales and negative reviews can decrease sales, however, how do consumers actually view these online product …
How do I track traffic on my company website?
By installing web analytics on your website you will be able to measure the site statistics and analyze traffic behavior. Analytics allow you to monitor the visitors on your website, reviewing how long a visitor stayed on your site and where they are from. You can also learn about a visitor’s clickstream (or click-throughs), check …
Social Media 101
If you have not used social media to market your business or you are using it but not getting the results you want, then the tips below can help to create an effective social media marketing strategy. Sustaining a strong social media presence can be one of the most effective ways to market your business. …
What is better, offset or digital printing?
This seems to be a common question that arises in our industry, and the answer is… “It really depends!” First let’s take a look at the differences between of offset and digital printing. Offset lithography is the most common form of high volume commercial printing technology. The mechanical process for offset printing is as follows: …
A Priority of 2013: Making Your Site Mobile Friendly
Look around when you are on the bus, in an airport, or even when you are at work and you will notice that individuals are glued to their smartphones. On average, 43.5% of people access the internet via a mobile phone each week, and this number is only continuing to rise. Google conducted a survey …
Facebook Urban Dictionary
Whether you’re new to Facebook or were a Harvard University student when Zuckerberg first came up with it all, it can be confusing when trying to keep up with all the new terms and features of the site. Facebook continuously introduces new features to keep up with their competitors and accommodate to their customers. In …
Twitter Urban Dictionary
Having twissues with your twerminology? Like any new technology, Twitter has its own vocabulary. There are some words you just have to know in order to interact on Twitter. Below is a compiled list of terms that are used most often on Twitter. Once you know these terms you can tweet with confidence, @mention often, …
What are the social media predictions for 2013?
Businesses of all sizes pour time and resources into the implementation of social media to engage with potential customers and to create awareness about their product and services. When deciding to use social media as a marketing strategy, it is important to look at upcoming trends in order to strategically create a social media …
Tate Design Wins American Web Design Awards
Tate Design was selected as a winner of the 2013 American Web Design Awards! Tate Design was presented with two Awards of Excellence in honor of websites designed for an environmental solutions firm and a financial firm. For five decades, Graphic Design USA has sponsored national design competitions that …
2012 Social Media Recap
The 4 Most Popular Social Networking Sites When looking back on 2012, it is important to reflect upon the growth and development of some of the most popular social networking sites such as Facebook, Twitter, Pinterest, and Instagram. 2012 was a year of milestones for social media sites, and users time spent on social media …
New News Feed From Facebook
Facebook Director of Design Julie Zhuo announced several updates to its News Feed to provide: “… a richer, simpler, more beautiful News Feed – on both desktop web and mobile. Focused on the things you care about. What your friends are saying. What your network is sharing.” The new News Feed has not been released …
What are popular color trends for 2013?
In 2012, Tangerine Tango, an exuberant, reddish orange, was awarded Pantone Color of the year. In 2013, Emerald, an eloquent, energetic green, that elevates our sense of well-being by inspiring insight as well as advocating balance and tranquility takes the honor. Emerald is usually affiliated with dazzling, beloved gemstones, and the perception of Emerald is …
Should I create a blog for SEO purposes?
Blogs have no special powers in which they gain high rankings. Although if implemented correctly, they will contain fresh and unique content. Search engines tend to like that, regardless of the format. They know when a given site is adding new articles frequently, so they will index it often. Blogs are an easy venue for …
Tate Design Wins NEW American Graphic Design Award
Once again, Tate Design was selected as a winner of the 2011 American Graphic Design Awards! This award was presented in honor of a website designed for an IT company, Lionfield Technology Solutions. For almost five decades, Graphic Design USA, a prominent industry magazine, has sponsored national competitions that recognize creative professionals for areas of …
5 creative marketing techniques using QR codes
Business cards Why not add a QR code to the blank space on the back of your business card? A QR code will allow potential clients to link to a V-card, in order to download your contact information right into his or her mobile contacts. Newsletters Add a QR code to your …
QR Codes: A marketing technique with great potential
QR stands for “quick response,” and these codes provide immediate access to information. A QR code is a barcode read by a cell phone that can store any alphanumeric data within it. The codes are commonly seen in places such as billboards, product labels, business cards, and buildings. The system of these codes is starting …
Google and Wikipedia blackout sites for the largest online protest in history- SOPA hearing resumes February, 2011
If you were wondering why you couldn’t access Wikipedia or why sites like Google had their logo blacked out, it was due to the sites’ participating in the largest online protest in history. On January 18, 2012, SOPA, the U.S. House of Representatives Stop Online Piracy Act, caused an Internet blackout on some of the …
What are popular color trends for 2012?
Tangerine Tango, an exuberant, reddish orange, replenishes us with the energy necessary to rejuvenate and bounce back to life. Tangerine Tango is alluring and exotic but in a very non-threatening way. A bright, cheerful spin on a classic fall shade, Tangerine Tango will definitely remain popular through the season of autumn. “Sophisticated but at the …
How do I find out how much traffic my competitor’s website receives?
To find out exactly how much traffic your competition receives is pretty much impossible. There are sites available such as Alexa.com, that provide some comparative data, but they do not give the exact amount of traffic that your competitors receive. The only way that you can acquire this exact information, is if you have log …
Why should you optimize and manage your company’s Online Directories?
Unless you are controlling and managing your online directory listing, the information in these directories will often be incomplete and inaccurate. Typical online directory data has been ‘scraped’ from white and yellow page listings and from government records and contains just address and phone number. In order to achieve top rank in online directories listings …
Your Marketing Checklist
To get the marketing wheels turning, take a moment to run through this checklist. It will help assess your current marketing efforts and define areas for improvement. Do you have a clear and concise agenda for growing your business? – Is your plan in writing? – Does your plan include specific goals, strategies, dates and …
What are popular color trends for 2011?
A Color for All Seasons Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. …
