Before you work with Tate Design to refresh your company website or your brand’s marketing collaterals, consider which of these graphic design trends for 2020 appeal to you.
Target audiences continue to delight in 3D representations that materialize where they expect to see a 2D image. Choose 3D to capture attention and tell a story.
“Anything goes” typography
The sans serif look from previous years is one of many options for you and your brand. Favorite choices for typography now include thick lines, bold letters, serifs, and shapes that mimic the alphabet. Select typography that captures the feel of your message.
Storytelling continues to be an important part of our culture and the use of animation reflects this. Look for animation that tells your story smoothly and professionally.
Black is capturing attention just as warm, bright colors did in the past. While this may be too dark a choice for some messaging, it is a bold and memorable option for other communications. Experiment.
Collections of images
Thanks to social media, one picture is not nearly enough. The trend is to include multiple images. If done properly, a collection can tell a story that will speak to your target market and move them to take action. Plot your story and pick multiple illustrations.
Gradients add visual interest to your marketing materials. Go for several shades of your brand’s primary color (sky blue, cerulean, azure, arctic blue) or inject a pop of a complementary color like orange with those blues.
People’s fascination with shiny objects continues. Add metallic touches to images, typography, printed materials, and packaging.
Some people have had enough of all the bells and whistles found in 3D art and animation. They want simple, clean lines that get the message across quickly and don’t impact their device’s performance. Give them what they want with doodle-like images, hand drawings, and line art.
A picture may be worth a thousand words but company logos and packaging can also be used to surprise and delight your target audience. For example, the Tostitos logo includes two people dipping a chip in salsa. The Hershey’s Kisses package includes a Hershey’s kiss between the K and the I. What surprise might you include for your customers?
What was once old is now new again. Monochromatic photographs convey a sense of history. Color schemes, logos, and packaging from 50 years ago are now back in style. Graphic Design USA showcased examples in their Package Design Awards gallery. This trend is especially useful for those corporations celebrating milestones. Decide if this trend will serve your company now.