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Do you know why analytics matter? If not, you are losing out on opportunities to promote your small business and generate leads and income.

This is the third of three blog posts explaining the details of successful search marketing. Google Maps and Google My Business listings are the final piece.

This is the second in a series of three blog posts looking at the components of successful search marketing.

For over 25 years, Tate Design has collaborated with clients to develop unique, comprehensive, and cohesive marketing plans.

It’s that time of year. The Pantone Color Institute has made its big announcement and revealed the Color Of The Year 2021.

What is E-A-T and why does it matter in marketing and in your visibility strategy?

The world and the economy are changing. Your digital marketing strategy needs to change with these challenging times.

Do you know how long content marketing has been in existence and what content marketing strategies have worked best over time? The answers may surprise you.

Marketing communications have long played a part in communicating the value of a business’ products and services. However, you don’t have to settle for the same old stuff. We are here to show you how to make your marketing communications fresh.

A few months ago, we would have argued that personalization of e-mail campaigns and SMS texts was the savvy content marketer’s secret to engaging more prospects and getting qualified leads. Personalization is now more important than ever.

The economy may have taken a downturn, but you can still build your brand with search engine optimization. Optimizing your digital presence is a savvy move right now.

Will print or digital marketing help you make the most of your marketing budget? Both have advantages and disadvantages, depending on your target market. What is more important is to optimize all your collateral materials to reach your desired audience.

Since the founding of Tate Design in 1994, we have been committed to ongoing industry research and education so we can keep you ahead of the curve in the rapidly changing world of digital marketing. In early 2020, we evaluated a survey done for Marketing Land.

We strongly recommend Google My Business as part of your marketing plan so your small business shows well in local search results. Due to Google changes and how businesses are having to adapt right now, it’s time to update your Google My Business information.

The Greek philosopher Heraclitus wrote “Change alone is unchanging” and this certainly applies to how we search for information. Our purpose here is to help you understand how new ways to search will affect your marketing.

Right now, the last thing on your mind may be a marketing plan, and you have plenty of good reasons. However, here at Tate Design, we strongly believe that developing a comprehensive, cohesive marketing strategy will always give you a distinct advantage, even in uncertain times.

At Tate Design, we specialize in multiple types of digital marketing. These include bots, content marketing, e-mail marketing, online advertising, search engine marketing, search engine optimization, social media marketing, and website development.

For the third consecutive year, Tate Design has been recognized by Expertise.com as a top digital marketing agency in the greater Philadelphia area. Our graphic design, web development, and marketing communications earned us a spot.

Do you know what digital marketing is and how to best use it for your business? Tate Design is here to help you figure it out. What is digital marketing? Digital marketing uses electronic means to market your brand, product, or service.

Before you work with Tate Design to refresh your company website or your brand’s marketing collaterals, consider which of these graphic design trends for 2020 appeal to you. Target audiences continue to delight in 3D representations that materialize where they expect to see a 2D image.

Let Tate Design take your website to the next level. Update its appearance and its appeal to your target audience with one or more of these web design trends showcased in Graphic Design USA’s American Web Awards gallery.

Classic Blue is The Pantone Color Institute’s choice for 2020 Color of the Year. This blue harkens back to simpler times. It is the blue in our childhood crayon box, the flash of a blue jay’s wing, the deep of the ocean, and the backdrop for the first stars in the evening sky. Classic Blue …

Do an Internet search and you will find well over 100 social media platforms. Which are the top social media channels? Let Tate Design show you the best social media for YOUR business. Here are 10 to consider...

For the second year in a row, Expertise.com has chosen Tate Design as a top digital marketing agency in the greater Philadelphia area. Judged on 25 variables within 5 categories—credibility, experience, professionalism, reputation, and availability—our team scored in the initial top 12.

Think about the last time you traveled. Crucial information—from warning of a sharp curve in the road ahead to directing you to the correct restroom—was probably conveyed at some point with images.

How can you and your website be one of the good guys? Google’s white paper was very clear: they are looking for high-quality information that demonstrates expertise, authority, and trustworthiness.

With ABM, you quickly identify key decision-makers in an organization and address their problems with your custom solutions. Thanks to this personalization process, you can see quicker, larger, more frequent sales.

Don’t lose website traffic, miss out on sales, or damage your brand by failing to make this one switch.

Get more featured snippets on Google by positioning your business to appear in the People Also Ask box. This step-by-step guide will get you started.

Seeing results starts with the right content for your e-mail category. Then you set goals and establish measurements. Only then can you make these tweaks for better results.

Google currently handles over 40,000 queries per second, over 3.5 billion per day, and 1.2 trillion per year. Google is the search engine of choice and shows no signs of losing its massive lead market share anytime soon. These are just some of the reasons it pays to claim your free listing for Google My Business.

When you started your business, you probably had a limited marketing budget and looked for free and low-cost opportunities to tell the world about your enterprise. As your business and resources grew, it was easy to stick with what you knew and what worked in the past.

Maya Angelou wrote “The more you know of your history, the more liberated you are.” Do you know your e-mail history so you are free to make e-mail marketing work for you?