Do you know why analytics matter? If not, you are losing out on opportunities to promote your small business and generate leads and income. You are also missing out on making informed decisions.
Analytics allow you to see patterns of behavior in your target audience. The data enables you to measure the effectiveness of your digital marketing with that target market. You can use this information to improve your goals, your website design, your user experience, your calls to action, and your search engine ranking with Google.
There are two kinds of analytics. Web or website analytics are often synonymous with Google Analytics. This Google tool collects data on average session duration, bounce rate, device used, first page visited, last page visited, the website visitor’s location, page views, pages per session, the sessions themselves, site speed, source, time on page, users, website traffic, and much more. All of this information can help you make your website visitor’s experience exceptional and increase the probability of engagement with your website and your business.
The second kind of analytics is marketing analytics, which covers a broader range of data including traffic, leads, and sales from your strategic, comprehensive marketing strategy. Both website analytics and marketing analytics help you make decisions to enhance your online presence and digital marketing plan.
Analytics are important because they help you
Use data to drive your business
You can create more of the content, products, and services people want. Data will prove what resonates with your website or blog viewers.
Make a difference in how you use your time
Don’t waste time on content that Google ranks poorly or that has a high bounce rate or little traffic according to your analytic data. Spend your time on the activities that meet your goals, generate leads, and/or produce income.
Recognize our new reality
As our society continues to navigate a world of physical distancing, your target market’s behavior and use of time has changed. Analytics show you where you can improve their online shopping experience. The data also suggests that before work, lunchtime, and evening hours for online research and shopping have become blurred as more people work from home and also supervise the care or schooling of family members. Mobile-friendly and responsive sites aid their searches at all hours of the day and night.
Practical strategies for using analytics that you can apply to your business starting today include
• Define your business goals
• Turn your goals into metrics
• Track these metrics
• Analyze the data on a regular basis
• Make ongoing adjustments and do fine-tuning in order to meet your goals and achieve your desired business results
Whether you are looking for a better Google ranking, more leads, increased income, or better business results, analytics matter. Let Tate Design help you make the most of them. Call us at 610.725.0702 or e-mail [email protected] to get started.