November 2021 update: Google My Business is now Google Business Profile. Google My Business will be retired sometime in 2022.
This is the third of three blog posts explaining the details of successful search marketing. In our post “Search Marketing: Organic Visibility And More,” we looked at the value of organic search and how best to incorporate this element into your online presence. In “Search Marketing: Pay-Per-Click Advertising,” we explored the differences between organic visibility and pay-per-click or cost-per-click advertising. Google Maps and Google My Business (now Google Business Profile) listings are the final piece in the digital marketing puzzle to increase awareness of your brand and lead to real business results.
Brand awareness and these results start with submitting data directly to Google through your Google Business Profile listing. We provided basic details about this in our post “Google My Business Now Google Business Profile.”
A Google Business Profile listing continues to be crucial to your visibility and marketing. “Near me” searches, which were steadily increasing before the days of COVID-19, have changed but not diminished. Consumers are now using this feature to not only find what necessities and services are available nearby, but also to see whether contactless delivery or special hours are available. They are also choosing to support local small businesses.
Google boosts the ranking of mobile-friendly web pages when a search is conducted from a smartphone or other mobile device like a tablet. When your business appears on Google Maps or in a Google Business Profile, Google’s mobile-first indexing works in your favor. You are more likely to attain the top spot in a search of this kind than you might with organic content.
At Tate Design, we use our skills and experience to keep you ahead in the rapidly changing world of digital marketing. After collaborating with you and developing your unique marketing plan, we can implement the strategies that will improve your Google search results and help your business grow. A first step is to create your Google Business Profile account. If you already have Business Profile, we can help you market more effectively with the updates mentioned in “Marketing More Effectively: Update Google Business Profile (Google My Business).”
Your Google Business Profile and Google Maps listings allow your target audience to quickly and easily find the information they need about your enterprise. Initially, we make sure these pages are user-friendly and responsive so your viewers have a good experience. We then provide the search engine optimization that will increase your traffic. We also do the ongoing work of collecting data, analyzing the results, and making the appropriate updates so that your Google data works for you.
You may have excellent organic visibility and one or more successful pay-per-click campaigns working for you. Now it’s time to make the most of your Google Maps and Google Business Profile listings. Call us at 610.725.0702 or e-mail [email protected] to make search marketing work better for you.