At Tate Design, we make it easy for you to increase your visibility and get your brand noticed. Just in the last year, we have shared a number of marketing insights for your business in this blog. Branding, digital marketing and advertising, graphic design, marketing strategy, search engine optimization, social media, and web development all play a part in effective marketing of your enterprise.
Choose from these action item suggestions we made, based on your needs and your marketing strategy:
Update your website
Web design trends, graphic design trends, and color trends change over time. Some are annual updates like Pantone’s Color Of The Year, which in 2020 was Classic Blue and in 2021 is Illuminating (yellow) and Ultimate Gray. Others are more gradual but can still give your website a fresh new look. You will also want to make sure your search engine optimization is current.
Make a digital marketing plan
Even when you maintain an online presence, you may be invisible to your target audience. A digital marketing plan gives you a big advantage. However, before making a plan, you may need to learn more about digital marketing and explore the types of digital marketing to decide what is best for you and your business.
Enhance your Google My Business listing
With an up-to-date Google My Business listing, your target market will be directed right to your virtual front door. This is especially important because zero-click searches—where viewers rapidly scan for information and then leave the page—make up over 50% of Google searches. You want them on your Google My Business page, not your competition’s website, finding products and services, delivery options, hours, location, and answers to frequently asked questions.
Optimize
Search engine optimization is a necessary component of any marketing strategy to increase your online visibility and make sure your brand appears prominently in search engine results. The best optimization is not a once-and-done activity. You need to optimize for Google’s E-A-T—expertise, authority, and trust. Visual and voice searches are gaining in popularity, as we mentioned in “How New Ways To Search Will Affect Your Marketing,” so you can increase your visibility by optimizing for these. We also explained sustained SEO actions for business results in “Build Your Brand Through SEO: A Direct Path To Maintaining Your Business During Economic Downtimes.”
Invest in search marketing
Get found online with a combination of search marketing techniques. Organic visibility depends largely on high-quality website content and excellent SEO. It takes time and produces long-lasting results. Pay-per-click advertising costs more and produces rapid results. Google Maps and Google My Business listings are well worth your time when you capture the local market with “near me” searches. Combine these forms of digital marketing and advertising for greater impact, brand awareness, and visibility.
Call Tate Design at 610.725.0702 or e-mail info@tatedesign.net to take one or more of these actions and increase your visibility online and with your target market.
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