At Tate Design, we specialize in multiple types of digital marketing. These include bots, content marketing, e-mail marketing, online advertising, search engine marketing, search engine optimization, social media marketing, and website development.
Chat bots provide immediate customer service, 24 hours a day, every day. Text bots provide instant value to your clients by sending permission-based messages about things like special offers (giveaways, loyalty discounts, sales), events, and service reminders.
Content—and thus content marketing—is part of every kind of digital marketing. With high-quality images and well-crafted text, you educate, inform, and entertain your target audience. You also increase your brand awareness and position yourself as a sought-after expert in your field. The content in your ads, blog posts, e-books, e-mail newsletters, infographics, reports, social media posts, and website pages all work together to make it easier for search engines and your target market to find you.
With permission and an e-mail address, you can begin an e-mail campaign. Share valuable information as you promote your products and services. Welcome new clients and subscribers. Thank those who have just made a purchase. Offer special deals to loyal customers. Ask for your readers’ opinions or input. All of these increase brand awareness.
Online advertising including pay-per-click (PPC) ads
Organic content, which costs you nothing if you publish it on your own blog or website, will only reach a fraction of your target market. If you invest in online advertising wherever your target audience spends their time and money, you get more exposure and sales. Facebook, Google, Instagram, LinkedIn, and Twitter all offer advertising options. As thename implies, you pay for pay-per-click ads when someone clicks on your advertisement.
Search engine marketing (SEM)
Search engine marketing allows you to attract the attention of people who are looking to buy. You bid on keywords for your business. If you are the top bidder, you pay to have your product/service information appear on the search engine results page (SERP) of those searching that keyword. This works especially well for local searches.
Search engine optimization (SEO)
Search engine optimization, on the other hand, is free to implement. You can insert keywords and keyword phrases into the content of your blog posts and web pages. Keywords can also be used in website page names, headings, captions, descriptions, and code if you have the expertise. This enables search engines to find you, increasing traffic to your blog or website.
Social media marketing (SMM)
Using social media is a quick, inexpensive way to market your business. SMM also increases brand awareness and the number of visitors to your blog or website. Depending on what you choose to post, you can use social media marketing to engage prospective clients and current customers and/or reward their loyalty. Choose the platforms where your ideal customers hang out. Facebook, Instagram, LinkedIn, Pinterest, and Twitter are all candidates.
A well-designed website gives you the home base you need for all your digital marketing. This is where you direct potential buyers and assist current customers, making their interaction with your brand an easy and positive one.
Website reporting and analytics
No matter which of these forms of digital marketing you choose, Tate Design also provides analytics and website reporting to show you what is working for you. Give us a call at 610.725.0702 or e-mail [email protected] to find out more about digital marketing for your small business.