These tips for new business owners are building blocks for successful digital marketing and real business results. They are based on Tate Design’s years of experience as a full-service award-winning digital marketing agency.
Start with a marketing strategy
A marketing strategy is a detailed look at your products and services, your strengths and opportunities for growth, your target market and their needs and desires, and how you compare to the competition. This big picture, based on market research, provides a strong framework for creating clear objectives and setting long-term goals for your business and your marketing.
Read more: What Is A Marketing Strategy?
Invest in web design
Increase your visibility by building your online presence. Professional web design and graphics along with high-quality content go a long way in helping you make a great first impression.
The Tate Design team makes sure your website is mobile-friendly, responsive, secure, optimized for search engines, and up to the latest Google standards. We focus on creating an exceptional user experience so your prospects and clients want to keep coming back to your website. Easy navigation, high-quality content that addresses the needs of your target audience, and proven calls to action all play their part.
Make the most of Google marketing
Google provides a wide variety of tools for business owners. Set up your Google Business Profile and immediately increase your online presence and your visibility. Link to Google Maps to improve local search results. Explore Google Trends to find keywords that will lead qualified customers to you. Use Google Analytics to track the website and app analytics that matter most to your business. Invest in Google Ads to quickly reach your target audience.
These tips for new business owners also apply to seasoned entrepreneurs. The Tate Design blog provides additional marketing insights including:
• How you know it is time to review your marketing strategy
• How often should I redesign my website?
• How To Make The Google Helpful Content Update Love Your Content
• Google Analytics 4 (GA4): What You Need To Know
Are you ready to implement any of these tips for new business owners? Our team of experienced digital marketers are here to create or update your marketing strategy, web design, and Google marketing. Give us a call at 610.725.0702 or e-mail [email protected] to get started.