The year 2020 taught us all a lot about life and what matters. It also encouraged consumers to shop and engage with brands in new ways so it’s time to rethink your social media engagement. Start with up-to-date personas for your target market and your brand then add these keys for lasting social engagement.
Your social sharing needs to depict real people from a wide variety of backgrounds using your products or enjoying your services. You and your brand should be proud of its appeal to people from all walks of life.
Ease of shopping
Your target market has gotten used to shopping from home. Make it easy for them to view and purchase items related to your brand directly from your social media sites.
Empathy and compassion
Show that you care about your customers and others. Share stories on social sites about how you are making a difference in other people’s lives.
As a nation, we are still struggling with the truth of certain events in history. As a brand on social media, choose to be honest. This may mean admitting you don’t know something or you made a mistake, but you are more real to your followers when you are honest.
Live, from home
Although some people are eager to get back to life as we used to know it, we have also become accustomed to the convenience of doing so many things from the comfort of our homes. Your fans and followers will want to interact with your brand live while having the option of doing so from their couches. You can oblige by live streaming performances, seminars, tutorials, and workshops.
This continues to be a popular format because it is easy to consume but you need to know your target audience. If video content is preferred by the majority, you can still satisfy the minority—those who prefer text—by providing a transcript too.
Social media is all about entertaining and engaging. This technology does both. At the same time, you can use it to promote your newest products and services. Alternatively, choose high-quality graphics that tell a story.
Social media can provide real business results and Tate Design can help you effectively use this important marketing communications tool. Call us at 610.725.0702 or e-mail [email protected] to tweak your social media engagement strategies to reflect what your customers want now.