Now is a great time to invest in digital marketing and advertising to get the business results you desire. Ads, blog posts, email campaigns, and video tutorials all attract customers and yield significant return on your investment. Let’s look at the best ways to increase growth and sales for your small business with online marketing and ads.
As we explained in “Proof Google Marketing Really Works,” it pays to make use of Google. Google marketing tools—including Google Analytics and Google Business Profile—are offered at no cost to users. Analytics and keyword research will help you fine tune your content and ads so you reach your desired target market faster. Google Business Profile captures your local target audience’s attention. Other Google tools, including Google Ads and You Tube, have helped businesses increase growth and sales by succinctly addressing the viewer’s problem and offering a solution.
Whether you choose to use Google or not, remember that your entire online presence and all of your online material is constantly marketing your business. For this reason, you must post high-quality content that addresses the needs of your ideal customer. This content should take a variety of forms including well-written inspiring or informative text, engaging graphics, entertaining or educational videos and corresponding transcripts, and ads with clear calls to action. Solve your prospect’s problems and you automatically increase growth and sales.
Make the user experience exceptional and you may have a customer for life. You can do this by making your website mobile-friendly, responsive, and secure and by protecting the viewer’s privacy and data. Prove that you care with uplifting messages. Establish your expertise with helpful information that addresses their dilemmas and desires.
A digital marketing ad can be set up quickly and can produce almost immediate results with a very specific call to action geared to the viewer’s need and your solution. Organic content on your website, blog, and social media offers lengthier how-tos and insights. It may take longer to produce results especially if there is no clear call to action. Post a mix of organic content and paid advertising to increase leads and sales both immediately and over an extended period of time.
Put Tate Design’s expertise in mobile-friendly web design, Google marketing, marketing strategy, and digital marketing and advertising to work for you. Call us at 610.725.0702 or e-mail [email protected] to increase growth and sales for your business.