Google marketing really works. Tate Design clients have seen improvements in Google website ranking after a website design has made their websites mobile-friendly and responsive. Our clients also achieved better business results with local marketing using a Google Business Profile and with high-quality content and search engine optimization updated for Google. Google Ads and pay-per-click campaigns geared to their digital marketing and advertising goals also play a part.
Google tools, including Google Ads, Google Analytics, Google Business Profile, and YouTube, have helped small businesses pivot and serve their communities during the pandemic. Almost a third of business owners attributed their ability to stay open to digital tools and 75% of small businesses used Google tools to weather changes in 2020 and 2021. Those who embraced this digital technology early anticipated four times the revenue of their competitors who resisted digital tools and online marketing.
Google Analytics and keyword research on Google can help you improve your Google Business Profile and your You Tube offerings so your Google marketing really works for you and your target audience. They can also aid in Google Ad creation.
Google Ads get you in front of your target market quickly, faster than organic search methods like search engine optimization and social media. Combined with SEO, they increase trust and click rates. Unlike a Google Business Profile, they reach far beyond the local market and are very effective for promoting unique products and holiday sales and events.
A number of Google marketing tools, including Google Analytics and Google Business Profile, are offered at no cost to users. Others, like Google Ads, are priced by industry and keyword but can yield a ROI of $4 for every $1 spent, sometimes more.
Google’s Economic Impact Report also provides proof that Google marketing really works. “Over 70 percent of U.S. small businesses have increased their use of digital tools during the COVID-19 crisis…. In 2020, Google Search, Google Play, YouTube and Google advertising tools helped provide $426 billion of economic activity for more than 2 million American businesses, nonprofits, publishers, creators and developers. Every month in 2020, Google helped drive over 2 billion direct connections, including phone calls, requests for directions, messages, bookings, and reviews for American businesses.” Google calculates that “more than 17 million American businesses” were helped in this way alone.
In Tate Design’s home state of Pennsylvania, 61,900 businesses, creators, developers, nonprofits, and publishers benefitted from Google’s search and advertising tools that led to $11.93 billion worth of wealth-generating activity. Over 652, 000 businesses received direct connections like bookings, phone calls, reviews, and requests for directions because of Google. Google also provided $17.52 million of free advertising to nonprofits in Pennsylvania in 2020. The Economic Impact Report provides reports by state so you more about how Google marketing works.
2020 U.S. Economic Impact Report