Use these SEO tips to stand out from your competitors and help prospects and clients find you instead of your competition. As you know, search engine optimization is not a once-and-done task if you want to see business results and meet Google’s quality standards as algorithms change.
Do your research
Know the keywords your target audience is using in searches and queries. Understand their needs and desires then explore what content is already ranking for “your” keywords.
Create high-quality content specifically for your target market
Eliminate fluff. Let good organic content work for you around the clock. Supplement with targeted pay-per-click ads or other digital marketing and advertising based on your marketing strategy.
Optimize user experience
Make your website easy to navigate. Provide sought-after information. Answer frequently asked questions and make your FAQs and answers easy to understand, not click bait. Rank higher with Google with a mobile-friendly website that also loads quickly and securely (as we explained in “Google’s Core Web Vitals As Ranking Values.”)
Make sure all your links work
Fix broken links. Eliminate links that no longer add value for your viewers.
Build your authority
Update your About Us page, your Author page and author byline, and your social media profiles to demonstrate the expertise, authority, and trustworthiness Google desires.
Add keywords appropriately
Your prospects are looking for answers. Use keywords sparingly, within context, to guide them to the solutions you offer. Avoid stuffing your content with keywords and keyword phrases, which will only frustrate your readers and detract from a quality user experience. Do use keywords in your URL, site title, page and post titles, image names, and metadescriptions.
Go where Google goes
Review your website design including your title tags and page titles to make sure they are serving you well. Some of these may have been changed for you in a Google update. Add alt-tags to images. Use headings and sub-headings to guide readers and Google through your content.
Update the categories and other pertinent information in your Google Business Profile
You only have to think “curbside pickup” and “delivery” to know that people are searching differently now. Google My Business has also been renamed Google Business Profile so make yours reflect your current business.
Monitor what others are saying about you
Respond to positive and negative online reviews. Post testimonials. Add your own content in response to questions about your expertise.
Use analytics and make adjustments
Keep an eye on your analytics. Test to see if viewers respond better to content with wording 1 or wording 2.
As a full-service digital marketing agency, Tate Design seamlessly incorporates SEO into web design that adheres to Google marketing standards. Call us at 610.725.0702 or e-mail [email protected] to implement these SEO tips and keep ahead of your competition.
Updated April 2022