One way to boost your online presence is to increase social media sharing of your original content. Tate Design is here to show you how.
By now, you have probably heard the expression “sharing is caring.” Clicks, comments, likes, and shares are all valuable forms of feedback from your fans, followers, and friends on social media sites including Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube.
You earn their trust and loyalty by posting useful high-quality content. Don’t resort to keyword stuffing and fluff. This will drive away followers and violate search engine rules. Instead, address the needs and desires of your target audience in a way that puts the user first.
Remember the 3 Es: educational, entertaining, and edifying. In other words, solve problems for your target market. Teach them what they need to know. Make them laugh. Share encouraging and inspiring words and pictures. In fact, images, videos, and breaking news are the most shared kinds of content. Questions that require a simple answer, polls, and did-you-know posts also do well. User-generated content also works for some brands.
We strongly encourage you to work with us to develop a marketing strategy and clear goals for your social networking before you begin. When you create content for social media with clear goals in mind, social media sharing will help you reach those goals faster. If your goal is to increase your target audience, sharing expands your reach. If you want to grow your brand, it extends your visibility beyond your target market. Shares also get viewers off of the social media site and onto your website or blog.
To increase social media sharing and tagging, the content marketers at Tate Design create high-quality images and content. We use our digital marketing expertise to add appropriate calls to action, relevant hashtags, and enticing captions. We make sharing easy by designing your new or existing website or blog to be mobile-friendly. We add social sharing buttons and links to blogs, e-mail campaigns, e-mail signatures, social media, websites, and YouTube videos. We use analytics to determine the best times for posting.
As your social media sharing increases, your online presence will grow. Call us at 610.725.0702 or e-mail [email protected] to develop your marketing strategy, set goals for your digital marketing, and see the business results you desire.
Tell a friend how to boost their online presence. Sharing is caring.