For 2023, the Pantone Color Of The Year is Viva Magenta. The Pantone Color Institute tells us this color is “powerful and empowering” and draws “inspiration from nature and what is real.”
Tate Design suggests you update your online presence and your digital marketing materials with touches of Viva Magenta. Let the joy and strength of this color carry over to your brand. You want prospects and clients in your target market to think that you, too, share these traits.
As always, keep your unique marketing strategy and marketing goals in mind as you make updates. You want these color tweaks in Viva Magenta to be a cohesive part of your digital marketing not a garish addition to your online presence.
Key areas where you should consider adding Viva Magenta to achieve the best results for your small business are in:
• The creation of a new mobile-friendly responsive website or blog
• A refresh of your existing website if it is more than 2-3 years old
• A website redesign to make the user experience exceptional and the site easy to navigate
• Images of your products and services
• Your About page
• Profile pictures on membership and association sites
• Your Google Business Profile
• Your social media profiles
• Pay-per-click ads
Now that you have seen Viva Magenta, give Tate Design a call at 610.725.0702 or e-mail [email protected]. We can add the Pantone Color Of The Year to your digital marketing and advertising, your web design, your social media and other components of your online presence based on your unique marketing strategy.