Web design trends, like fashion trends and foodie favorites, come and go. These are the reasons why the italicized web design trends that follow will continue.
Delivers an exceptional user experience
Artificial intelligence for customer service
A mobile-friendly, responsive website with simple navigation and large readable fonts enables viewers to quickly and easily find the information they are looking for no matter what device they use for their search. Quick-to-load web pages that provide the sought-after information without keyword stuffing or excess fluff are highly desirable. This high-quality content can take a variety of forms including shareable content, FAQs, images custom-made for your brand, tips, tutorials, and videos. Artificial intelligence can also be utilized to provide 24/7 answers and customer service.
Satisfies Google requirements
Less than a decade ago, some of these web design elements were merely nice to have. Now Google considers them essential to the user experience and ranks your website accordingly, based on their presence in your website design. Google now wants your website to be mobile-friendly because so many people are accessing their search engine from Apple and Android smartphones. Google rewards high-quality content that addresses the expressed needs of searchers. Both viewers and Google desire web pages that load quickly. With responsive web design, your target audience can choose to view your information about your products and services from any device, not just mobile phones.
Makes your brand stand out from the competition
High-quality custom images
Clear concise text
Attractive branded font
An educational, engaging, entertaining website will attract and retain viewers in your target market. High-quality custom images, informational videos, and clear concise text in an attractive font reminiscent of your brand tell your story best. Keep website visitors coming back for more with shareable content, mobile-friendly responsive design, and an uncluttered layout that is easy to navigate and quick to load on the device of their choice.
Let Tate Design help you use these web design trends to deliver an exceptional user experience, satisfy Google requirements, and make your brand stand out from the competition. Call us at 610.725.0702 or e-mail [email protected] today.