Will print or digital marketing help you make the most of your marketing budget? Both have advantages and disadvantages, depending on your target market. What is more important is to optimize all your collateral materials to reach your desired audience. Let Tate Design show you how to implement the following strategies to increase your brand awareness and visibility.
Start by clearly identifying your target market
When you know your target audience, you know where your marketing efforts will do the most good.
Update your website
This is the first place many potential customers go for information or to make a purchase so good web design makes a difference. Make sure your website is mobile-friendly and responsive for the ever-increasing number of mobile viewers. Keep it uncluttered and easy-to-navigate for those who prefer to use their desktop computers. You don’t want to lose a buyer at check-out.
Use high-quality images to tell your story and sell your products/services
Images capture attention and aid in the retention of information. They can also be used to represent all your brand has to offer. This is especially important as more and more people choose to shop online instead of in stores.
Revise your existing collateral material
It’s easy to make changes to digital marketing materials. As we mentioned in our post “Digital Marketing Right Now,” this is especially important because prospects and clients are looking for facts that are timely, relevant, useful, engaging, educational, and entertaining.
Quickly let prospects and customers know what is going on with your business, business hours, and their safety by updating your
- E-mail signature
- Website or primary landing page
- Google My Business listing
- Product/service list
- Blog and blog template
- Social media profiles
- E-mail newsletter and e-mail newsletter template
- Electronic invoice and receipt templates
- Press releases
- Mission statement, sharing why you are responding as you are to world events
As time allows, expand your updated offerings to include
- A comprehensive product/service list
- More portfolio images, testimonials, awards, and other reasons to trust your business
- How-to instructions
- Good news
- Newsletters and blog posts republished for more views
- Case studies
- White papers
- Case studies and white papers repurposed as blog posts and newsletters
- E-books and print-on-demand books
Re-evaluate print material
While some print marketing material can become outdated, some items—like business cards, brochures, company letterhead, and envelopes—can be evergreen. Have you tried sending a personal note to your most loyal customers with these materials you already have on hand? You may also need new printed materials to aid with social distancing protocols as you welcome customers back to your place of business.
Optimize your collateral materials and give your target audience as many ways as possible to find you. Give Tate Design a call at 610.725.0702 or e-mail us at [email protected] to make the most of your marketing budget.