We want to show you how to increase your online visibility by addressing five need-to-know SEO statistics about Internet users. These visitors include both prospects and customers in your target market.
Here, in bold, are the SEO statistics about Internet users:
1 and 2. 81% of consumers do research online before making a purchase yet “more than one-third of American small businesses do not have a website” as reported by Oberlo, the drop shipping app.
Make sure you have an up-to-date website. We tell you how to get started in “What Is Web Design?” A mobile-friendly responsive website will allow prospects and customers to search for you and your products and services using their smartphones, desktop computers, laptops, and tablets). Also, respond to online reviews and comments wherever they appear in connection to your business.
3. 92.21% of all Internet searches were conducted on Google according to StatCounter Global Stats as of November 2022.
Once you have a mobile-friendly website, add to your online presence. Set up or update your Google Business Profile. Create organic content for a blog, social media, and video marketing. Add targeted digital marketing and pay-per-click advertising.
4. “75% of people will never scroll past the first page on a Google search” said author and marketer Neil Patel.
February 2023 update: Now that Google has brought continuous scroll to desktop search results, many users still only peruse the first few results because they are in a hurry.
Optimize your content for search engines and for the best possible user experience. To increase your Google ranking, make sure you adhere to Google guidelines including having a mobile-friendly website and paying attention to core web vitals that affect the quality of the user experience.
SEO is not once-and-done. Search engine optimization is an ongoing process of viewing the analytics for your website and other components of your online presence and then tweaking your content. Use keywords that will help your target audience quickly and easily find what they are looking for on your website instead of with your competitors. This includes choosing keywords used in searches and long-tail keywords or keyword phrases like “digital marketing agency Malvern” or “Chester County web design” instead of the more general “marketing.”
5. Long-tail searches better meet your visitors’ needs according to LinkedIn.
A search of four or more words indicates the website visitor knows what s/he wants. By choosing a longer keyword phrase or a long-tail search term, you can more easily match the user’s desires. This also increases your visibility among those looking for your specific product or service and you enjoy a better conversion rate.
Let Tate Design help you use these SEO statistics about Internet users to your advantage. Call us at 610.725.0702 or e-mail [email protected] to improve SEO for both your website visitors and search engines especially Google.