“Lasting web design trends” may sound like an oxymoron. How can a trend last?
It depends on the trend and the definition of Web design. As we noted in our post “What Is Web Design?” Web design is the process of creating a fully-functional website that is informative and visually appealing to your target audience. If you want to make it easy for your target market to find you, your website must also adhere to Google rules and algorithms. That’s why web design that is mobile-friendly and responsive is a lasting trend and parallax scrolling, a trend of 2015, is an interesting but non-essential one.
The purpose of your small business website is to build your online presence, increase your online visibility, and respond to the needs of your ideal customer. That’s why you will want to incorporate these lasting web design trends (listed in alphabetical order) into your website:
Use AI to provide around-the-clock customer service. This works best if your customers prefer easy and immediate access to assistance instead of waiting until business hours to speak to someone in person.
Attractive branded fonts
Choose attractive fonts that reflect the essence of your brand. Select those that are easy to read on smartphones as well as desktop computers and tablets.
Keep it simple with fewer pages on your website. Instead of tabs, use a drop-down menu that fits nicely on mobile phone screens.
High-quality custom images
Tell your unique story with high-quality photos, infographics, and hand-drawn images created specifically for your brand and the message you want to convey. Use stock photos sparingly.
Make sure your website is mobile-friendly. Now that so many users search from their Apple or Android devices, Google rewards mobile-friendliness in their ranking. Google also looks for websites that were created with mobile first in mind, not as an afterthought.
Guarantee your pages load quickly by testing your design and by removing unnecessary animation, pop-ups, and broken links. Viewers and search engines like Google definitely favor pages that load quickly.
Build in responsive design. This makes it possible for viewers to access and navigate your website from a variety of devices including mobile phones, tablets, laptops, and desktop computers. This contributes to an outstanding user experience.
Encourage your target audience to engage with your brand on your website and on social media. Provide opportunities for them to share their stories and images about using your products and services. Make it easy for them to share your images and other content.
Select a minimalist look for a new website. Declutter your current website and add more white space and remove excess verbiage.
Give viewers the tips, tutorials, and instructions they are searching for in both video format and a transcript.
Are you ready to increase your online visibility and engagement with your target audience? Let Tate Design put our award-winning web design expertise to work for you. Call us at 610.725.0702 or e-mail [email protected] to get started with a new website or a website refresh using these lasting web design trends.