We want you to succeed at digital marketing. Since the founding of Tate Design in 1994, we have been committed to ongoing industry research and education so we can keep you ahead of the curve in the rapidly changing world of digital marketing. We had actually been guiding our clients in the following marketing areas well before Marketing Land reported these marketing trends in 2020.
In your target market, your prospects and clients need you to
• Make their mobile experience exceptional
According to Statista, mobile devices (excluding tablets) accounted for 54.4% of global web traffic by late 2021. In the United States, shopping rates from smartphones continue to rise. With so much valuable website traffic now coming from mobile phones, you need to be more than mobile-friendly. Let Tate Design help you make it easy for your target audience to make a purchase, leave feedback, and read your e-mails and text messages on their mobile phones and peruse the desktop version of your website, if they so choose.
• Prove yourself
Don’t just crown yourself an authority or proclaim your product/service is “awesome.” Provide proof in many forms to increase trust: product reviews from customers, testimonies from clients, white papers and books you have written in your area of expertise, videos demonstrating your authority. We can work this into your website design and your overall marketing strategy.
• Protect their privacy and data
Keep customer trust by implementing safeguards to protect their privacy and keep their data secure. Don’t wait for new laws like the European Union’s General Data Protection Regulation (GDPR) in May of 2018 or the California Consumer Privacy Act that went into effect in January 2020 to force you to take action.
• Speak their language
Google is using artificial intelligence (AI) to appear more human. You need to be more real, too. Refrain from stuffing your content full of keywords. Instead, address real problems in easy-to-understand language. Add humor if you are seeking to entertain and engage your target audience. Be an approachable authority on your subject. Let the Tate Design team show you how.
• Spend time where they do
Know whether they are using an Android or an Apple smartphone to check e-mail and shop. Find out where they seek social proof before making purchases. Be sure to check places where they may be leaving feedback and online reviews about you and your business. We know locations like Facebook, LinkedIn, Instagram, and Google Business Profile are just starting points for social media and your local online presence.
What do you already have in place to succeed at digital marketing? Where do you need the expertise that Tate Design can provide?
No matter which of these areas seem most important to you for your business, Tate Design’s integrated approach to digital marketing and advertising can incorporate more than one of them into your content marketing, e-mail campaigns, online advertising, search engine marketing, search engine optimization, social media marketing, and Web analytics and reporting. Call us at 610.725.0702 or e-mail [email protected] and plan to succeed at digital marketing.
23 expert predictions: here’s what successful marketers will do in 2020
Share of global mobile website traffic 2015-2021