Make it quick and easy for prospective customers to find you and the information they seek with local SEO for your business. Here’s why.
When on the go, smartphone-dependent consumers increasingly search for what is nearby. They will use search terms like “near me” or “nearby” and apps like Around Me and Find Near Me. According to a survey commissioned by Neustar and 15miles and conducted by comScore, 80% then make a purchase within a couple of hours. Here’s how you can cash in on this behavior.
• Make your Web site mobile-friendly AND responsive
– Not only do you want your Web pages to show up on smartphones and tablets but you also want them to load quickly and look their best on whatever device the customer happens to use
– Make sure all information is correct and up-to-date especially your NAP (name, address, and phone number)
• Prominently display often-searched-for information
– Location—both an address and a map
– Driving directions
– Hours
– Parking options nearby
– Contact information
– Special offers
– A list of products or services
– Reviews
– Quality photos of your premises and products
– Menus if your business is a restaurant
• Encourage visitors to leave reviews
– Reviews boost rankings—find out how easy it is to add a “Leave a review” button to your Web site
• Blog
– Provide interesting and/or valuable information in your blog
– Naturally include your keywords and the name of your city and nearby places
• Be social
– Mention what is happening in your town
– Post today’s local specials
– Encourage conversation
• Get listed in local online directories
– Start with your local Chamber of Commerce
– If you went to college nearby, get an alumni society listing
– Add listings in the regional directories that are most relevant to your industry
• Claim your Google My Business page
– Tate Design will set this up for you with the information, graphics, and add-ons that will make you stand out from the crowd
• Use Google AdWords location extensions
– By paying for this, you will come up in “nearby businesses” result
– Your company address, phone number, a map location, your ad text, and an Internet link with directions are included
These are just a few of the steps you can take to improve your local search results. We at Tate Design can show you more. We also
• Know the ins and outs of SEO and use this knowledge to your advantage
• Build responsive, mobile-friendly Web sites
• Add plug-ins that make your site even more attractive for mobile search
• Create optimized content for you and your local area
• Help you get listed in a number of other directories
• Show you how to use the many Google’s tools that will give you a distinct advantage in the local marketplace
Start capturing the attention of nearby customers with improvements to your business’ local SEO. Give Tate Design a call today at 610.725.0702 or e-mail info@tatedesign.net.
