Because we are a full-service digital marketing agency, Tate Design knows how to market on Google. We use our knowledge of Google products—including Google AdWords, Google Analytics, Google Business Profile (formerly Google My Business), and Google Trends—to extend your reach, strengthen your online presence, implement your unique marketing strategy, and get business results. If you are not sure how to use Google to market your business, we can help.
How To Use Google AdWords
We use a combination of organic content on your website and blog and paid content like Google AdWords to increase your online visibility. While organic content can take time to produce results, digital marketing and advertising can produce almost immediate results for your marketing efforts when we market on Google.
How To Use Google Analytics For Marketing
We use Google Analytics to see who is viewing your website and how they spend their time there. With this knowledge, we can improve your web design and the customer experience for your target audience. A user-friendly site, especially one that is also mobile-friendly and contains the keywords and information your target market is actually searching for, leads to happy customers.
How To Use Google Business Profile
We have frequently shared the benefits of using Google Business Profile (previously called Google My Business). This is a free and easy way to use Google to market your business, especially to your local area. When you market on Google this way, you appear in “near me” results.
How To Use Google Trends For Market Research
If you don’t know how to use Google Trends for marketing, you are missing out on a huge opportunity to see how trends vary across geographic regions and over time. This tool shows which keywords are most popular and allows comparison of multiple words. Having the right keywords or keyword variations for search engine optimization/SEO, ads, blog titles, and e-mail campaigns can significantly increase views, which ultimately affect sales.
How To Market Your Website On Google
The aforementioned Google tools are just a sample of those we use to market your website on Google. We use your marketing strategy, your business goals, and knowledge of your target market to determine what will provide the most value for you and your business. Everything works together to make your online presence easy to find.
How To Market Your Business On Google
Google provides both free and paid Google marketing tools as well as tools for DIYers and for professional web design and development teams. Give us a call at 610.725.0702 or e-mail [email protected] to start marketing your business on Google or to add more depth to your existing Google marketing.
Updated April 2022