Are you waiting for things to get back to normal before you make a serious commitment to digital marketing? Don’t wait. The time and resources you invest today will pay dividends for your small business now and long into the future.
If you haven’t already done so, review your digital marketing plan and update strategies that were pandemic-specific. Take action following the steps outlined in “Preparing Your Post-COVID Digital Marketing Strategy.”
• Be clear about what makes your business unique
• Track what matters most to your business
• Update your buyer persona
• Research your competition if you haven’t already done so this year
• Know what is trending
• Make use of your analytics to improve your customer experience
• Add some variety to your content
• Clarify your digital marketing goals for this season
• Invest in SEO and organic traffic
• Consider targeted paid advertising
Here’s what to expect in the short-term:
You will have a distinct advantage over your competition with an up-to-date digital marketing strategy, a clear understanding of what your target audience wants and needs, and a solid message about what you alone can offer them (your unique selling proposition).
Clear goals will guide your decision-making and make your efforts more focused and productive.
Your analytics, content creation, SEO, and digital marketing will work together, improving the customer experience and making it possible to see visible business results in a relatively short amount of time.
And here’s what you can expect long-term:
You will have an established online presence, making it easier for prospects to find you.
You will have organic, evergreen content and its search engine optimization working for you, for free. This will drive customers to your website or blog no matter how often Google changes its algorithms and paid ad parameters.
You will have Google’s desired E-A-T (expertise, authority, and trust) and the boost in website traffic that comes with it. This trust factor works in your favor with customers who are not ready or willing to give up the convenience of online shopping.
You will also have content you can customize for segments of your target market, which will further increase your online presence and your visibility.
You will have history on your side. With analytics, you can view customer behavior and optimize your website accordingly. You can recognize trends and respond quickly. You can choose the keywords that are attracting the kind of clients you want and write better pay-per-click ads and SEO.
You will be able to evaluate and move forward based on evidence. As the pandemic eases, pivoting or transforming your business solely because of shutdowns or other emergencies should be a thing of the past. Instead, you will look at data and decide what the best “next step” is for you and your enterprise. You will leverage what you have learned to reach your chosen goals and objectives.
Having an integrated online marketing strategy gives you an advantage. Tate Design has the strategies that will help your business grow and achieve a consistent return on investment—now and well into the future. Contact us to implement your own unique digital marketing plan. Our number is 610.725.0702 and our e-mail is [email protected].