Creating and adhering to a marketing strategy is a sure cure for shiny object syndrome. Here is what you need to know for your small business.
You have shiny object syndrome if you are easily distracted by what others in your industry or on social media are doing. Instead of pursuing your own goals or finishing a select number of projects, you embark on new trending ventures with a high degree of frequency. You jump at the chance to try new ideas or take courses that promise instant business results. These opportunities may distract you from your real goals and lead nowhere fast.
What you need is a marketing strategy and the willingness to stick to it. If you already have a marketing strategy and you have shiny object syndrome, you must commit to following that strategy.
When you create a marketing strategy, you set clear concise goals for your business. Pursuing these well-defined, measurable, realistic objectives will keep you from shiny object syndrome. Instead of jumping on a trend, you will be able to evaluate whether it advances your purpose or simply distracts you.
As we explained in “What Is A Marketing Strategy?” a marketing strategy is a comprehensive, long-term, big picture. The details you gather about what your company and your competitors do well, about the needs and desires of your target market, and about what you alone can provide in response to those needs and desires will shape your strategic goals. This is all based on research data, which is the opposite of the shiny object, feel-good, follow-the-crowd kind of decision-making.
The beauty of a marketing strategy is that when you have clear goals you feel will lead to your business success, it is much easier to say no to trends that won’t serve you. You stay focused on what matters most to you. You save time, energy, and money that would be wasted chasing these opportunities that do nothing to achieve your goals. You also spot real possibilities that align with your stated objectives.
When you work with a full-service marketing agency like Tate Design to create a marketing strategy, we focus on your unique goals and objectives instead of on the latest trends. We strategize with you and incorporate only what leads you closer to your desired outcomes. In planning your digital marketing, this may include web design, search engine optimization, and Google marketing and advertising.
To avoid or break free from shiny object syndrome, follow a marketing strategy created specifically with your business goals in mind. To stay focused on what matters most to your business and achieve your desired business results, give Tate Design a call at 610.725.0702 or e-mail [email protected] to create or update your marketing strategy.