Once again, Pantone—the global color authority—has named a Color of the Year. Greenery is their 2017 choice.
This vibrant green reminds one of a dappled forest floor coming to life in the spring with may apples and skunk cabbages, two welcomed sights after a long winter. It speaks of life, health, vitality, and a connectedness with nature. It is meant to be rejuvenating and invigorating.
Like other Colors of the Year—2016’s Rose Quartz and Serenity, 2015’s Marsala, 2014’s Radiant Orchid, and 2013’s Emerald—Greenery should be used to your advantage, not just because it is the Color of the Year.
Once again, we at Tate Design encourage you to look at how the latest color trend fits into your brand and business strategy. For instance, we suggested using Marsala as an accent color in an advertising campaign or as the background color for your product images. We proposed that you use Rose Quartz and Serenity in outfitting your team before photo shoots and corporate events and as the colors for products and/or their background displays.
The bright freshness of Greenery can add a pop of color to your photos and other graphic design images. When used for company attire, it conveys a respect for the environment, a commitment to health, financial responsibility, and work/life balance. As mentioned before, it can be used for product backgrounds or as an accent piece—a green plant next to your product—in your shoot.
You have a story to tell your audience. Use your brand colors and Greenery to help tell your tale. Greenery will appeal to people’s desire to
• Connect with nature
• Be environmentally friendly
• Feel alive
• Accent the positive
• Look forward to new life
• Experience rejuvenation
Adding a splash of the Color of the Year to your brand colors keeps your brand recognizable AND fresh. If you are unsure how to incorporate Greenery into your business strategy, give Tate Design a call at 610.725.0702 or e-mail firstname.lastname@example.org. We can work with you to refresh the colors of your marketing materials, templates, website, social media profiles, and trade show giveaways instead of redoing them completely.