Website design has changed significantly in the relatively short life of the Internet. An all-text website now looks ancient and its information may be deemed less credible because the design is so outdated.
Website visitors want more than text and information. These are the top 10 web design trends that will keep them engaged, entertained, and informed.
1. A personalized experience for site visitors
Avoid using a template that gives your website a cookie-cutter look and feel
Try animating select pieces for best results
3. Beautiful, easy-to-read fonts
Choose large, modern fonts instead of making your text too hard to read with a tiny script or dating yourself and your site with a font like Times New Roman
4. E-mail opt-in pop-ups
Determine the appropriate timing and placement for the best response from your audience
5. Fewer stock photos
Opt for more personal photos submitted by customers and employees
6. Interactive, shareable content
Make it fun
7. Longer—and fewer—pages that are easy to scroll through on multiple devices, including smartphones
Require fewer clicks and decrease the number of times your visitors can accidentally press the wrong place on their smartphone or tablet and end up lost—and clicking away from your website
8. Minimalist design that is also simple to use
Replace tabs with the “hamburger” drop-down menu that saves space on mobile devices; choose hover mode and ghost buttons to replace more pronounced links and buttons for a cleaner look
9. Responsive design for all devices
Be mobile-friendly AND make sure your website looks incredible on mobile phones, tablets, and desktop computers because adults in the United States now spend slightly more online time per day using mobile phones than they do using a combination of desktop computers and laptops according to Mary Meeker, reporting 2015 Internet trends for Kleiner Perkins Caufield and Byers
Incorporate animation and high-quality photos—especially personal ones from your viewer fan base—to tell a story that moves people to take action
If you read our post on “Graphic Design Trends You Should Try,” you will notice similarities in graphic design and web design trends. Tate Design can help you add these web design elements to a new or existing website and update the graphic design of your collateral materials to match. Call Tate Design at 610.725.0702 or e-mail [email protected] to start attracting prospects and clients with an attention-getting website.