Over the past few years, video marketing has become a prevalent strategy for successful businesses and is only expected to increase with time. The indispensable need for video is credited to the decrease in cost of video production and the decrease of barriers to distribute video content. A survey by Web Video Marketing Council, ReelSEO, and Flimp Media reported that 80% of marketers use videos on their own websites. The statistics found in this survey are consistent with the approach many B2B and B2C companies are taking with video marketing.
The survey reported the majority (93%) of participants used video for digital marketing, sales, or communications in 2013, which increased from 81% reported in a 2012 study. The survey also found that 82% of respondents believe video has made a positive impact on their business and 71% report that in 2013 they will allocate more money to their video marketing budgets.
In order for videos to reach the intended target audience, the study found marketers are using several different types of content delivery platforms. A website was the most popular platform, however, almost two-thirds used YouTube to post videos. 62% of respondents used social media, and 60% sent videos via email.
The world of video marketing has advanced tremendously and it continues to grow. Incorporating a video into your strategic marketing plan has the potential to reach your target audience in a way other mediums cannot.