The previous articles in this three-part series discussed using social media when searching for inspiration, and using major brands and your own experiences as case studies. We have one last post in our three-part series to inspire your writing. In this article we will discuss looking through your old posts and seeing what readers and clients were asking you.
Looking back at old blog posts can be a useful strategy when coming up with ideas to write about. Many times when you do not write on a topic for quite a while, there is new information and ideas on it. We see this happen often in rapidly changing areas such as SEO (Search Engine Optimization).
Reflecting on past posts also allows you to look at comments people have left. This strategy lets you see what your readers are looking for and what they need help with. Every time you get a question, answering it can be a potential blog post. Reviewing these questions should also have you thinking about what kinds of questions clients ask you when meeting with them, emailing, or talking on the phone. Often when one client has a question about a topic, another one will too.
When going through old posts, you can see which were most popular and what readers wanted to know more about. You could even turn those articles into regular features. The idea behind regular features is to come up with a format that can be easily repeated and created on an ongoing basis. Regular features that are interesting and relevant help to create a loyal audience.
Since we have reached our final post in our series, we hope you now have several resources to pull from when writer’s block overcomes you. These are obviously not all the ways writer’s find inspiration. Please comment below with strategies you use to rid yourself of writer’s block!