In part 1 we discussed the techniques and advantages of utilizing social media when looking for blog inspiration. In this article we will discuss the influence of using major brands and your own company as a case study.
Drawing information from major brands can help inspire a blog article with several advantages. Using major brands within articles helps the audience to understand the information presented as well as drawing attention to the post with a well-known name. For example, we wrote two articles (No Small Potatoes and Do Clowns Really Get the Last Laugh?) comparing marketing strategies by both Burger King and McDonalds. Using these two well-known companies helped Tate Design to better illustrate our point to our target audience.
Similarly, we wrote an article that featured the well-known app MyCityWay Now. We posted this article to our Twitter where MyCityWay retweeted and favorited our tweet. Featuring major brands can be useful when you are staring at a blank page and can also help your page pick up traffic.
You can also use yourself as a case study when you are experiencing writer’s block. Many times blogs are pushing what needs to be done, and it can be a breath of fresh air when a business is transparent enough to reveal some of their mistakes along with their successes.
An example of this is writing an article about how you are having trouble measuring traffic on your social media sites using Google Analytics. It can create discussion and can be useful for others to learn about. This strategy is effective when looking for inspiration, because people like to read about real life experiences and personal stories.
In the next article— the final installment of the series— we will discuss reviewing old posts and comments to inspire future blog posts.