Marketing may not ever become an Olympic sport; despite the time, effort and dollars you put in to make your business successful. Yet any team owner or coach will recognize that finding a great utility player is the key to a successful team. When it comes to sport of marketing, email remains constant as the jack-of-all-trades player.
Email is everywhere! That is the point of marketing: to get the word out about a business, products or services, you have to reach the target. Email marketing, especially opt-in email, reaches center court and with relevant information, scores the winning point. Email marketing is not dead, far from it when you check the statistics.
According to reports, there are over 194 billion pieces of email delivered daily in the world, and over half of these emails relate to business. Email marketing certainly makes it onto the court and takes plenty of shots at the net. Just like a star player in a game, email can be seen dynamically involved and relating well with others. Email marketing can be created and delivered on mobile devices, tablets, laptops and more. Email also coordinates information about social media presence and drives potential clients to websites for engagement in and purchase of products or services. Almost 60% of business-to-business marketers say shooting out an email campaign is the most effective channel for scoring increased revenue.
At Tate Design, we work with clients to direct messages similar to swift ball play across a virtual court. From strategy to promotions to social media to lead generation, all these email marketing approaches increases the likelihood of generating a new customer relationship or expanding business from an existing one. Targeted emails are one of the best ways to establish a customer relationship and can create more sales than other lead generating strategies. We recommend a thorough analysis of the email marketing approaches to benchmark the effectiveness of the campaign as compared to the strategy use by competitors.
Email marketing, well played, is certainly alive and ready to compete! People all around the world are arriving daily to a smart phone, tablet or computer near you, to watch and interact with the players on the virtual, Olympic-sized email platform. The businesses that will enjoy the spoils of a winning at this marketing game are ones that excite interest with daring shots at the net of customers needs. Building those relationships are truly worthy of the gold!