In Pretty as a Picture – Part I, we discussed how graphic design trends could give your brand a more modern look and reflect your message. We also discussed how dynamic the graphic design field could be. Now in Part II, we follow the top 10 emerging trends that are predicted to have staying potential for the upcoming year and are worth evaluating when considering your brand design strategies.
Mobile-friendly and adaptive designs have been the buzzwords for modern graphic design. It’s no surprise that the popularity of viewing website content on mobile devices has placed demands on businesses to make websites and brand promotion data simpler to view. One top trend for mobile-friendly graphic design is to start with a simplified website layout versus adapting a complicated design for viewing on other mobile devices. Trendy website designs are vertical and scrolling vs. click, click, clicking to find what the customer needs. Website content has gone from detailed and complex to a simple layout with menus hidden away until needed.
How are these emerging graphic design trends changing the approach to branding? These modern websites remove the unnecessary elements and, instead, tell a story about your brand or company. The stories being told included excellent, high-density photography and videos that can make a customer feel part of the action of the brand. It’s also all about the “swish, swipe and tap” when it comes to interacting with a website. It is essentially, mobile-friendly interaction on a bigger screen.
Emerging design trends are all about “fat fonts” and “skinny website” to improve performance and speed of loading on all devices. The modern, mobile-friendly trends in website design have pushed designers to change how brand messages are transmitted. What will ultimately make your brand “pretty as a picture” is your wording and images, appearing quickly on any screen, and delivered in a personal story that draws the customer’s attention toward your messages.