Tate Design has spotted these graphic design trends for 2019. How would you like to incorporate them into your marketing materials and messaging?
Use of Living Coral
As we mentioned in our post “Color Trends: Pantone’s 2019 Color Of The Year,” Living Coral will show up in numerous ways in the coming year.
Touches of warm, bright colors
Other warm, bright colors beside Living Coral will be used to capture attention and create brand awareness.
Continued use of metals
Gold, silver, shimmer, and shine never go out of style. The classic is black and white with a touch of either gold or silver. Gold will continue to convey opulence and iridescent colors, including gold and silver, will make packaging pop.
Light and dark color schemes
Many apps are available in a light and a dark version, depending on the settings on your smartphone or other mobile device. By creating your next graphic design project with both a light and a dark color scheme, your target audience can choose which they prefer. For printed collateral materials, this also gives you options based on lighting and your surroundings.
Duotones, gradients, and minimalism
Light and dark color schemes are not the same thing as duotones, the rendering of an image in only two colors. This trend, like gradients and minimalism, is a carryover from past years. Gradients can give your graphics an instant upgrade and make your brand more memorable. The same can be said of minimalism, which declutters and pares down your messaging to a few simple colors and words.
While some graphic designers still champion the clean lines and messaging of the sans serif fonts, others are reintroducing serif fonts into company logo designs. Bold, 3-D, and unfilled (just the outline) shapes and letters are also being used for impact.
Multiple time periods
As in past years, futuristic elements in graphic design hint at a brand’s very modern design or technology. The appearance of floating and/or flying is an especially successful technique for those wishing to demonstrate a futuristic bent. Other companies have chosen to imitate the strong geometric designs of the Art Deco period of a century ago. These graphic designs are especially pleasing in metalwork and company logos. Many small businesses, however, have chosen the functional, organic illustrations of mid-century modern design that reigned after the Second World War.
Hand-drawn and delicate illustrations will appear in more places than mid-century modern design.
3-D images will be successfully re-engineered in 2-D. Stock photos will better represent real people and real-life situations without looking staged or fake.
No more frames
Graphics and illustrations no longer have to be framed to look good on your website or the majority of your target market’s devices.
It’s a great time to update your graphic design with help from Tate Design. Call us at 610.725.0702 or e-mail [email protected] to plan the best graphic design strategy for you.