No matter whether you are a new or seasoned entrepreneur, word-of-mouth marketing done on your behalf by family, friends, neighbors, college roommates, former colleagues, professional association members, and social acquaintances is a gift. Not only does it stretch the marketing budget farther, it also allows you to focus on the reasons you started a business in the first place.
Build your brand
Make your word-of-mouth marketing memorable from the start. Even though you are relying on people’s words about your business, build your brand and have marketing materials available.
Use images to capture and hold your prospective audience’s attention. Decide on a specific look—colors, fonts—and characteristics—astute, bold, sassy, trendy, witty—for you, your company, and your brand. Incorporate your chosen elements into everything your company publishes—both online and in print.
Add concise text to your chosen images for more impact. Tate Design can help you create the corporate identity basics that contribute to a strong brand
• Clear, strong business name
• Business cards
• E-mail signature block that promotes your business with every e-mail you send
• One-page sales sheet
• Branded images
Add social good
Brands like TOM’S Shoes—which donates a pair of shoes for every pair purchased–and Newman’s Own—where 100% of the profits go to charity—have built social good into their brands. This gives added impetus to their word-of-mouth marketing.
Perhaps your company is not at a stage where you can afford to be as generous. Encourage your employees to donate their time or talents to a good cause and then praise them publicly and as part of your company culture. Word will spread.
Create an online presence
Most word-of-mouth marketing happens quickly, with little pre-planning but a great deal of enthusiasm. Some details may be lost in the process. Give prospective customers all of the information they need by directing them to your online presence.
Most people choose to establish a website as their central hub for communicating all essentials about their business and its products and services. Others rely on their blog site to serve the same purpose. We can design and develop a WordPress website or blog for you. Your business cards, e-mail signature, and those doing word-of-mouth marketing for you only need to point people to your site for them to find out more about you and your business.
Augment with social media
The rise in mobile phone usage makes us desire immediate answers and solutions. You can provide this by adding social media accounts to your online presence and then monitoring them. We can help you set up your social media profiles and create appropriate posts. A quick response to a client query may net excellent word-of-mouth marketing because of your exceptional service.
Social media is also a quick and easy way for people to comment and leave feedback. This, too, is its own form of word-of-mouth marketing, which viewers trust more than big name brands.
Let Tate Design help
We have the marketing experience you need to take the next step to get more word-of-mouth marketing. Give us a call at 610.725.0702 or e-mail [email protected].