By installing web analytics on your website you will be able to measure the site statistics and analyze traffic behavior. Analytics allow you to monitor the visitors on your website, reviewing how long a visitor stayed on your site and where they are from. You can also learn about a visitor’s clickstream (or click-throughs), check out the keywords they used, and find out how they got to your site, whether it was through a referring website or search engine results.
Not only do web analytics help monitor visitors, it can help you optimize your website. You can use the information analytics provide (such as which pages are most/least viewed) to adjust aspects of your site that need improvement to better appeal to your audience. Web analytics can also assist you in formulating a sales and online marketing plan by providing actual facts instead of probabilities. Customized reports let you view the information most important to you, as well as share it with others.
How are you using analytics to improve your online marketing?