In March 2018, attendees at Social Media Marketing World were asked the question: “Can we go from being human to being human-like?” It is becoming increasingly evident that we can as chatbots become the norm.
What is a chatbot?
A chatbot is a software program designed to carry on a conversation with a human in response to questions. The program recognizes pre-determined natural language options and then selects an answer, sometimes from multiple choices. Bots can appear to be extremely intelligent (or not), depending on the complexity of their programming and how well they “understand” you.
You are probably interacting with a bot when you place a call and you get a recorded message that says “Push 1 to speak to _____” and “Push 2 to speak to _____.”
What is the advantage of a chatbot?
How can I use a chatbot for my business?
Chatbots can immediately answer frequently asked questions even when your business is closed for the evening, the weekend, or for holidays. In “Social Media Marketing Trends: What The Newest Research Reveals,” Michael Stelzner noted “where bots can be exceptionally powerful is at a point of sale. If you are trying to sell something and you know that people tend to have a lot of questions, what if you could staff it with a bot that is available 24 hours a day and never sleeps? And what if that question being answered instantly can speed the sale? If you have a lot of customers that have a lot of questions, maybe that bot could answer all those questions for them.”
Bots also have marketing applications. These include ad optimization, data aggregation, and lead generation.
How many chatbots are there?
In September 2017, there were 1.3 billion people using Facebook Messenger. More and more businesses are becoming active on Messenger and the number of live bots on that platform alone continues to grow—now over 200,000.
Who is using chatbots?
Of the highly motivated folks at Social Media Marketing World 2018, 50% “plan on using messenger bots in the next 12 months. 15 to 50%…70% want to learn more about messenger bots.” These people see the value in messaging and assisted interactions beyond social media.
How do I get started with a chatbot for my business?
Tate Design provides customer service chatbot solutions. We use your top 15 FAQs as the foundation of your chatbot content. The bot is voice-enabled in English and can text chat in over 100 languages including English, French, and Spanish. Your customers receive chatbot-powered assistance through your website or other online presence anytime, anywhere because your chatbot is always on and always available. Call Tate Design at 610.725.0702 or e-mail [email protected] to get started with a chatbot for business.
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