Organic Versus Paid Advertising And How Tate Design Can Help With Both

Which is better for your business: organic results or paid advertising like Google Ads and pay-per-click (PPC)? Let Tate Design help you design content that will work well for you.

If you have a small advertising budget, you may rely on organic content. This is high quality content that you create—one subject or keyword/keyword phrase at a time—and post on your website, blog, or other online presence that you own. It answers the frequently asked questions and concerns of your target market. It allays their fears and speaks to their wants and desires. From “how-to” tips to “don’t” lists and everything in between as it relates to your industry and your brand, you provide expert guidance for your target audience. Instead of paying an advertising cost, you pay for the price for creating content that will show up in search results.

Google Ads and PPC have a creation cost and an additional advertising charge associated with them. According to Google, which calls paid advertising “content” instead of “ads,” content slots are auctioned off to the highest bidder and/or according to how closely the (paid) content matches the organic content on the desired page “among other things.” Catch that last phrase? This could mean your paid content will show up on smartphones but not desktop computers. If a recent patent for “combined content” is any indication, it may also mean that Google will combine paid and organic content and provide different search results than they presently do. They already proved this was possible by combining local and organic search results.

Like organic content, paid content
• Needs to be given time to work (even though immediate results are preferable)
• Should be targeted to a very specific demographic—individuals who have already expressed an interested in your services, for example, instead of the general public
• Works best when you have it in just the right places—this may or may not include multiple social media sites

Tate Design can help you sort through the marketing mysteries of Google Ads campaigns and the ever-changing Google landscape so your content—whether paid or organic—is timely and effective. Our copy development department is equipped to create both lasting organic content and attention-grabbing calls to action for any landing page. Our graphic designers will complete your professional presentation with the images you need to sell your story (and your product or service). Improve your search results with better organic content, paid advertising options, or a combination of both. Call us to get started at 610.725.0702 or e-mail [email protected].