In 1998, when Google created its first search engine, it indexed 25 million pages of content. Now, they search and index trillions of pages and offer results in over 150 languages. As their February 2019 white paper entitled “How Google Fights Disinformation” indicates, they are also actively combatting “deliberate efforts to deceive and mislead using the speed, scale, and technologies of the open web.” They decry disinformation, fake news, and misinformation while continuing to affirm their belief in the good that can be achieved when the Internet makes information available on a global scale.
How can you and your website be one of the good guys? Google’s white paper was very clear: they are looking for high-quality information that demonstrates expertise, authority, and trustworthiness. Here at Tate Design, we have the tools and knowledge to build what you need.
You will want a professionally designed website to establish your online presence with
• Clear, honest content
• High-quality images that truly represent your brand
• Search engine optimization and content optimization as described here
In the process of telling your story, sharing your solution to your target market’s needs, and calling your prospective customers to action, we will optimize your content to meet the Google ranking criteria of demonstrating expertise, authority, and trustworthiness. Here’s how.
Demonstrate your expertise
Blog. Give tutorials online. Post videos and/or transcripts from presentations you share at civic events and conferences. Publish white papers. Provide answers to frequently asked questions. Be the person who has answers instead of the one full of vague promises. Let us build all this content into your website.
Show you are an authority in your field
Tell your story—your background, your experience, your job history, your accolades and awards, and your connections. Make your content personable and relatable but also strive for high-quality copywriting and SEO. We at Tate Design excel at this so we have you covered.
Prove your trustworthiness
Be honest. Don’t misrepresent yourself or your product or service to your target audience. Publish testimonials. Pay attention to the little details, too. People who can find your address on your website and in your e-mail newsletter are more likely to trust you than if you are just a fancy graphic or brand name on a website or letterhead. Some people are also distrustful of those who display poor spelling and grammar in any communication. We won’t let that happen to you on a Tate Design website or blog.
Build the expertise, authority, and trustworthiness Google is looking for. Call Tate Design at 610.725.0702 or e-mail [email protected] to get started with the web design, copywriting, and SEO you need.
References
Google’s “How Google Fights Disinformation” https://storage.googleapis.com/gweb-uniblog-publish-prod/documents/How_Google_Fights_Disinformation.pdf
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