Do an Internet search and you will find well over 100 social media platforms. Which are the top social media channels? Let Tate Design show you the best social media for YOUR small business.
Here are 10 to consider if your business is based in the United States:
Facebook
As the largest social media site, Facebook offers you and your business access to 2 billion potential customers. Advertising, analytics, and engagement tools are also readily available.
Instagram
With an Instagram business profile and high-quality graphics, you can easily share photographs and videos of your products.
LinkedIn
LinkedIn continues to be an excellent platform for sharing your industry expertise and making business-to-business connections.
Medium
This publishing platform allows you to reach a wider audience than you might by simply posting to a blog or website. Share your company’s blog content or white papers here.
Messenger
What started as a texting tool now allows your business to advertise, send newsletters, and use chatbots, too. Provide better customer service and engagement with Messenger.
Tumblr
Tumblr is excellent for microblogging—a combination of blogging and instant messaging—and sharing both written content and high-quality images. Use it to engage a largely under-35 (year old) demographic.
Twitter
Capitalize on breaking news and real-time events by using Twitter for your business.
Viber
Once simply a messaging app, Viber now offers business ads, a shop where you can display photos of your products, tools for providing customer service, and opportunities to engage your fans and followers.
WhatsApp
WhatsApp has expanded to include business profiles and ways to provide both customer service and information/updates to customers about recent purchases.
YouTube
As the second largest social media site and second largest search engine (after Google), your business has more opportunities to be found if you can produce high-quality, entertaining or informative videos.
Before you pick which social media channels to use, you must know the following:
Does the social media site portray the image you desire for your brand?
What are your goals for using this platform?
• Create brand awareness
• Find clients
• Generate sales
• Engage audience
• Build a loyal following
• Provide customer service
• Do damage control
Does your target market spend time on this social media network?
What is your customer looking for on social media (and can you provide that on the site)?
• Discounts
• Education, information
• Entertainment
• Humor
• Response from you
• Visual content that is high quality
Tate Design has the analytics to answer these questions and is equipped to respond to all your social media needs, starting with setting up your business social media profile and providing high-quality graphics. We also create organic and paid advertising for social media. Call us at 610.725.0702 or e-mail [email protected] to get the business results you want from social media.
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