Perhaps you have seen the videos of pets riding robotic vacuums and are left wondering what a bot can do for your business. Perhaps you have already invested in wearable technology for your health or smart home devices for personal reasons. Artificial intelligence can also assist you in business. We provided answers about chatbots in …
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GDPR Compliance And Your Business
No matter where your business is physically located, an online presence—a blog, an e-mail newsletter and list, a podcast, social media, a video channel, a website, and other published content—makes you part of a global network. This international access through the Internet means you and your business need to be aware of the European Union’s …
Getting Started With A Chatbot For Business
In March 2018, attendees at Social Media Marketing World were asked the question: “Can we go from being human to being human-like?” It is becoming increasingly evident that we can as chatbots become the norm. What is a chatbot? A chatbot is a software program designed to carry on a conversation with a human in …
Creating Content For Future Search Results
If you have created content for your business for any length of time, you realize search engine optimization, SEO best practices, Google’s ranking algorithms, and even the devices we use for our searching have changed rapidly and significantly. These 3 elements will have a major impact on your future search results. AI AI—also known as …
Show A Little Love With Twitter
If you are only using Twitter to post links to your own content—on your website, in your blog, from your newsletter, and on your other social media platforms—you are missing out on opportunities to show your customers a little love. Like constantly talking and never allowing anyone else to speak, this leaves others with a …
Social Media Usage Continues To Climb—Are You Rising To The Challenge?
The Pew Research Center recently released their report on social media use in 2018. As expected, social media use among adults in the United States continues to rise as it has every year since the Pew surveys began in 2012. This is the percentage of reported use for the most popular platforms: • 73% YouTube …
Social Media Usage Continues To Climb—Are You Rising To The Challenge?Read More
Social Media Trends For 2018—What You Need To Do To Stay Ahead Of The Game
At Tate Design, we are here to help you build a strong brand and a vibrant online presence. This means we keep informed about changes in the social media landscape and know how to take appropriate action. Here is what you need to do. Forget what you know about big numbers Clicks, likes, shares, social …
Social Media Trends For 2018—What You Need To Do To Stay Ahead Of The GameRead More
How To Use Market Research In Your Business
If you read our earlier post about why market research matters, you may now be asking yourself how to use market research in YOUR business. Here is a quick checklist to get you started. • Make sure you have a clear brand Use what you learn from market research to better define who you are …
7 Reasons Why Market Research Matters
You and your business need market research. Market research provides information about your audience, your competition, and how your product or service will do in the marketplace. It allows you to study your market—and how open your intended customers will be to your product or service—so you can make informed business decisions with less trial-and-error …
In Case You Missed These
We at Tate Design hope 2017 was a successful year for you. If so, you may have been so busy you missed some of our blog posts intended to help you and your business with Apps • Track Mileage With These Mobile Apps • The Best Mobile Apps For Business For 2017 E-Mail Marketing …
Ultra Violet—Pantone Color Of The Year 2018
Tate Design continues to faithfully report on Pantone’s Color of the Year so you can incorporate these trending colors into your marketing materials. For instance, you may have added • 2017’s Greenery in photos with a potted plant or a woodland location • 2016’s dual winners of Rose Quartz and Serenity in team shirts for …
Making Print Come Alive
Despite predictions of print media’s demise due to the ready availability of online content, print is doing well. Readers love it because it feels familiar, credible, easy to navigate, relaxing, understandable, and sharable (and 19 other attributes listed in our post “Print Or Perish—Why Printed Material Still Matters.” If you and your readers agree, now …
