In today’s fast moving business environment, keeping on top of the latest trends in marketing can seem overwhelming for your business. However, there is one trend called “Digital Business” worthy of your attention. Digital Business refers to a movement by companies and industries to leverage customer focused technologies like social media, data analytics, and mobile …
Marketing Insights for Business Success
Social Media 101
If you have not used social media to market your business or you are using it but not getting the results you want, then the tips below can help to create an effective social media marketing strategy. Sustaining a strong social media presence can be one of the most effective ways to market your business. …
A Priority of 2013: Making Your Site Mobile Friendly
Look around when you are on the bus, in an airport, or even when you are at work and you will notice that individuals are glued to their smartphones. On average, 43.5% of people access the internet via a mobile phone each week, and this number is only continuing to rise. Google conducted a survey …
A Priority of 2013: Making Your Site Mobile FriendlyRead More
Facebook Urban Dictionary
Whether you’re new to Facebook or were a Harvard University student when Zuckerberg first came up with it all, it can be confusing when trying to keep up with all the new terms and features of the site. Facebook continuously introduces new features to keep up with their competitors and accommodate to their customers. In …
Twitter Urban Dictionary
Having twissues with your twerminology? Like any new technology, Twitter has its own vocabulary. There are some words you just have to know in order to interact on Twitter. Below is a compiled list of terms that are used most often on Twitter. Once you know these terms you can tweet with confidence, @mention often, …
2012 Social Media Recap
The 4 Most Popular Social Networking Sites When looking back on 2012, it is important to reflect upon the growth and development of some of the most popular social networking sites such as Facebook, Twitter, Pinterest, and Instagram. 2012 was a year of milestones for social media sites, and users time spent on social media …
New News Feed From Facebook
Facebook Director of Design Julie Zhuo announced several updates to its News Feed to provide: “… a richer, simpler, more beautiful News Feed – on both desktop web and mobile. Focused on the things you care about. What your friends are saying. What your network is sharing.” The new News Feed has not been released …
5 creative marketing techniques using QR codes
Business cards Why not add a QR code to the blank space on the back of your business card? A QR code will allow potential clients to link to a V-card, in order to download your contact information right into his or her mobile contacts. Newsletters Add a QR code to your …
QR Codes: A marketing technique with great potential
QR stands for “quick response,” and these codes provide immediate access to information. A QR code is a barcode read by a cell phone that can store any alphanumeric data within it. The codes are commonly seen in places such as billboards, product labels, business cards, and buildings. The system of these codes is starting …
QR Codes: A marketing technique with great potentialRead More
Google and Wikipedia blackout sites for the largest online protest in history- SOPA hearing resumes February, 2011
If you were wondering why you couldn’t access Wikipedia or why sites like Google had their logo blacked out, it was due to the sites’ participating in the largest online protest in history. On January 18, 2012, SOPA, the U.S. House of Representatives Stop Online Piracy Act, caused an Internet blackout on some of the …
Your Marketing Checklist
To get the marketing wheels turning, take a moment to run through this checklist. It will help assess your current marketing efforts and define areas for improvement. Do you have a clear and concise agenda for growing your business? – Is your plan in writing? – Does your plan include specific goals, strategies, dates and …
