The start of a new year gives businesses a chance to reevaluate past marketingtechniques and plan for newones. Exciting opportunities are ahead in 2014 as social media, content, and connected devices merge to drive results for both businesses and customers. Below are a few trends expected for the New Year. 1. Companies must be mobile Users …
Marketing Insights for Business Success
Positive Framing for Business Success
Problems are inevitable in life, but they are especially prevalent in business. Running a company subjects entrepreneurs to multiple challenges everyday. Challenges like hiring and managing employees, pleasing customers, or battling competitors. The list of tasks may seem endless, but successful business owners have a strategy for pushing through these difficulties. Their approach is called …
Creating Brand Awareness
After defining your brand, the next step in the branding process is generating awareness. For more on defining your brand check out our article The Importance of Defining Your Small Business’s Brand. Below are a few tips to promote your brand and reach your target market: Create a strong logo and use it. The visual …
Adoption of Video Marketing Increases
Over the past few years, video marketing has become a prevalent strategy for successful businesses and is only expected to increase with time. The indispensable need for video is credited to the decrease in cost of video production and the decrease of barriers to distribute video content. A survey by Web Video Marketing Council, ReelSEO, …
Do Clowns Really Get the Last Laugh?
We recently mentioned that Burger King launched a new french fry called “Satisfries”. You may recall that Burger King changed the recipe and cooking method of its new fries in an attempt to reduce fat and calories. The intent was to offer a healthy alternative to their standard fries and entice health conscious customers to …
No Small Potatoes
In the news recently there was a story about Burger King rolling out a new French fry dubbed “Satisfries”. If you like French fries like we do, this is great news! The fast food chain announced that by changing the batter in the frying process, the new French fry will contain 30% fewer calories and …
Are You Digital?
In today’s fast moving business environment, keeping on top of the latest trends in marketing can seem overwhelming for your business. However, there is one trend called “Digital Business” worthy of your attention. Digital Business refers to a movement by companies and industries to leverage customer focused technologies like social media, data analytics, and mobile …
Social Media 101
If you have not used social media to market your business or you are using it but not getting the results you want, then the tips below can help to create an effective social media marketing strategy. Sustaining a strong social media presence can be one of the most effective ways to market your business. …
A Priority of 2013: Making Your Site Mobile Friendly
Look around when you are on the bus, in an airport, or even when you are at work and you will notice that individuals are glued to their smartphones. On average, 43.5% of people access the internet via a mobile phone each week, and this number is only continuing to rise. Google conducted a survey …
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Facebook Urban Dictionary
Whether you’re new to Facebook or were a Harvard University student when Zuckerberg first came up with it all, it can be confusing when trying to keep up with all the new terms and features of the site. Facebook continuously introduces new features to keep up with their competitors and accommodate to their customers. In …
Twitter Urban Dictionary
Having twissues with your twerminology? Like any new technology, Twitter has its own vocabulary. There are some words you just have to know in order to interact on Twitter. Below is a compiled list of terms that are used most often on Twitter. Once you know these terms you can tweet with confidence, @mention often, …
2012 Social Media Recap
The 4 Most Popular Social Networking Sites When looking back on 2012, it is important to reflect upon the growth and development of some of the most popular social networking sites such as Facebook, Twitter, Pinterest, and Instagram. 2012 was a year of milestones for social media sites, and users time spent on social media …
