When it comes to social media and the dynamic world of online marketing, you are often left wondering: “Do you hear me now?” It is always wise to take time and reflect on whether your social media marketing approach is leading you where you intended to go. Likewise, you should research who the social media experts are in your brand or business area, and determine what they have done to become and to sustain their position as experts.
The best part of evaluating the work of experts is that you know that whatever they are doing, they are doing it well enough to attract attention and influence others to follow. It begins with the ability to listen – to clients and to other experts.
Clients will tell you what you are doing, or not doing, that matters to them. Social media experts use analytics tools well, and know which to use to gather the best data that is specific for their field. There are many tools for handling the analyses on big data sets that arise from this kind of review. The goal should be to identify insights that are actionable.
You can use analytics to show which messages are resonating with your clients. After seeing the bigger picture from response analytics, you should review the comment field, which will provide additional details on why the message matters to your clients. Social media experts will engage readers in the comment field to encourage further discussion and open up new areas of interest.
What can you learn from their wisdom? The best experts make it feel like a continuous dialogue. They also know how to avoid overusing social media by focusing on online tools that drive the best return-on-investment (ROI). We previously reviewed the use of market analytics to determine what success is for your social media campaign. What is evident is that the experts find the right blend of social media content, rate of posting, and follow up on posts to produce a specific outcome or business conversion goal.
It is relevant to note that experts in social media, as elsewhere in the world, tend to find each other and stay connected. You need to determine who are the influencers for your specific business area by doing research on your field. Once you find the experts, start by following them, commenting on their posts and asking questions. Form a habit of being generous by engaging in the online dialogue and sharing the experts’ posts on your own social media channels. Mastering these little steps will increase the chances that the experts in your field will become your amplifier, and help you to truly be heard by those you wish to influence.
