Building your corporate identity can seem overwhelming, even with the concise steps we outlined for you in our post “Branding 101: Corporate Identity.” Today’s post is a checklist to help you remember everything you need as you build your brand, your corporate identity.
Claim your name
Search on your desired name and make sure it is not already taken or copyrighted
Register your company name with your state taxing authority
Register your company with the IRS
Register your company with your municipal taxing authority
Register for a website domain name
Register for a blog domain name
Select and claim a professional username on
– Facebook
– Google+
– LinkedIn
– Pinterest
– Twitter
Claim your company page on
– Facebook
– Google+
– LinkedIn
– Pinterest
– Twitter
Put important information in writing
Tell your company story—include short and long versions for different occasions
Define what besides your story sets you apart from your competition
Spell out product benefits, exceptional services, etc.
Create a simple mission statement that tells everyone why your company does exactly what it does
Describe your vision, your hopes, and your dreams for your corporation in one sentence
Sum up the feeling or emotion you want your brand to evoke—use a simple word or phrase that will attract your ideal customers
Try on several company personas and pick one that fits the corporate image you want to portray
Find the demographics of your ideal customer
Create a profile of this member of your brand-viewing audience
Outline numerous statements that tell your current and future customers “what’s in it for me?”
Add images
Brainstorm ideas for a company logo
Design your logo or let Tate Design create one for you
Look at the unique value you provide for your customers and create a tagline or slogan that matches
Select the colors you want to represent your company/brand
Choose a font style that reflects the message you want to convey
Experiment with font sizes to see what works best on templates, images, posts, etc.
Dress up your corporate images with copyright information and your company colors
Create properly-sized images for social media profiles and company pages
Post images wherever you have an online presence
Add finishing touches
Finally, let Tate Design help you create the following collateral material so you consistently present a polished, professional image
Create a written document detailing when, where, and how all branded materials (logos, images, taglines, etc.) will be used by everyone representing your corporation
Set up a copyright log for images
Let Tate Design create branded templates for promoting your corporate identity in
– Blog posts
– E-mail newsletters
– Social media images and posts
– Website pages
Make easy work of building your corporate identity by calling Tate Design at 610.725.0702 or e-mail [email protected].
Branding 101: Corporate Identity
