Take Our Marketing Health Check!

Marketing Health Check with Scoring System

This marketing health check allows you to evaluate the effectiveness of a company's marketing efforts. Each section has a scoring system, where higher scores indicate stronger marketing health. Results will be emailed as a personalized report with actionable insights based on the scoring.

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Step 1 of 9

11%

About You:

Name*

First Last

Company*

Email*

Section 1: Marketing Strategy and Goals

Do you have a clear marketing strategy in place?*

Yes

Somewhat

Have you defined clear marketing goals for the next 12 months?*

Yes

Which of the following are your main marketing goals?*

Increase brand awareness

Generate more leads

Increase sales

Improve customer retention

Enter new markets

Other

Check all that apply

If "Other", please describe your marketing goals.

Total Section 1 Points:

Section 1 Feedback:

0–4 points: Your marketing strategy is underdeveloped. You may need to establish clearer goals and a more focused plan to improve results.

5–8 points: You have a basic strategy in place, but refining your goals or expanding your marketing efforts could lead to better results.

9–12 points: Your marketing strategy is well-defined. Keep optimizing for even stronger growth.

Section 2: Target Audience

Do you have a clearly defined target audience?*

Yes

Somewhat

How well do you understand the pain points and needs of your target audience?*

Very well

Somewhat

Not well

Is your marketing content tailored to your target audience?*

Yes

Somewhat

Total Section 2 Points:

Section 2 Feedback

0–3 points: You need to better define and understand your target audience to create effective marketing campaigns.

4-6 points: You have some knowledge of your audience, but tailoring your content more precisely to their needs will improve engagement and results.

7-9 points: You have a clear understanding of your audience. Keep fine-tuning your content for even greater impact.

Section 3: Lead Generation

How do you currently generate leads?*

Referrals

Website traffic

Social media

Email marketing

Paid ads

Other

Check all that apply.

If "Other" - briefly describe how you generate leads.

How effective is your lead generation?*

Very effective

Effective

Somewhat effective

Not effective

Total Section 3 Points:

Section 3 Feedback:

0–3 points: Your lead generation strategies need improvement. Consider new tactics to boost both the volume and quality of leads.

4-6 points: You’re generating some leads, but results may be inconsistent. Focus on improving lead quality or diversifying your channels.

7-10 points: Your lead generation efforts are working well. Continue optimizing for even better conversion rates.

Section 4: Online Presence

How strong is your company’s online presence?*

Strong

Moderate

Weak

Which online channels do you actively use?*

Website

Facebook

Instagram

Google Business Profile

Other

Check all that apply.

If "Other" - what online channels do you use?

Is your website optimized for mobile and search engines (SEO)?*

Yes

Somewhat

Total Section 4 Points:

Section 4 Feedback:

0–4 points: Your online presence needs significant work. Improving your website and activity on key digital channels should be a priority.

5-8 points: You have a presence, but it’s not as strong as it could be. Focus on improving optimization, SEO, and user engagement.

9-12 points: Your online presence is strong, but continually optimizing and expanding your reach will help maintain your edge.

Section 5: Content and Messaging

How often do you publish content (blogs, videos, social posts)?*

Weekly

Monthly

Rarely

How engaging is your content with your target audience?*

Very engaging

Somewhat engaging

Not engaging

Do you have a clear and compelling brand message?*

Yes

Somewhat

Total Section 5 Points:

Section 5 Feedback:

0–3 points: Your content strategy is underdeveloped. Focus on creating consistent and engaging content that resonates with your target audience.

4-6 points: You’re publishing content, but it may not be as engaging or consistent as it could be. Improve frequency and alignment with your audience’s interests.

7-9 points: Your content strategy is strong. Keep refining and expanding to maintain engagement.

Section 6: Budget and ROI

Do you have a dedicated marketing budget?*

Yes

Somewhat

Is your marketing budget aligned with your business goals?*

Yes

Somewhat

Do you measure the ROI of your marketing efforts?*

Yes

Somewhat

Total Section 6 Points:

Section 6 Feedback:

0–3 points: You need to establish a clearer marketing budget and track your ROI to ensure your marketing efforts align with your business goals.

4-6 points: You have a budget, but it may not be fully optimized. Ensure your spending aligns with your goals and that you track results.

7-9 points: Your budget and ROI tracking are strong. Continue optimizing for even better outcomes.

Section 7: Marketing Challenges

What are your biggest marketing challenges?*

Limited budget

Lack of time

Difficulty generating leads

Difficulty standing out from competitors

Unclear strategy

Keeping up with digital trends

Other

Check all that apply.

If "Other" - what is your biggest challenge?

Note: Each challenge selected will not contribute to the score but will help identify key pain points that should be addressed.

Your Scoring Results

Your Total:

0–22: Needs Significant Improvement
Your marketing efforts are underdeveloped. There’s great potential for improvement, and focusing on key areas could significantly boost your business.

23–39: Moderate Marketing Health
Your business has a good foundation but could benefit from refining strategies and expanding your marketing channels for better results.

40–60: Strong Marketing Health
Your marketing is on track! With a few tweaks, you can achieve even greater success.