When was the last time a customer or prospective client said, “I love your marketing!” or, more specifically, your app, your blog, your commercial, your logo, your newsletter, your social media posts, your tagline, or your website? Here are some features AND some bells and whistles they may be looking for in your marketing.
Apps should be
• Easy to use
• Mobile-friendly
• Loaded with special perks for repeat customers
• Designed to make on-the-go purchases fast and secure
Example: Starbucks
Blogs need to
• Educate
• Entertain
• Provide quick fixes
• Engage customers
• Offer something of value
• Be mobile-friendly
Examples (chosen by Alexa ranking): Huffington Post, Business Insider, Mashable
Commercials establish a company’s brand and
• Entertain
• Inform
• Proclaim a clear message, sometimes for social good
Examples: favorites are often found among holiday and Super Bowl ads
Logos aren’t just for show; they need to be
• Recognizable
• Something one wants to wear
Examples: team/sports company logos
Newsletters need to
• Add value instead of cluttering up the recipient’s inbox
• Be mobile-friendly
• Educate
• Inspire
Examples: Hubspot offered this list of their favorites—many of which curate content daily
Social media should be
• Quick to consume
• Easy to share
• Entertaining, educational, and/or inspirational
Examples: Oreos, Dove
Taglines that people remember are
• Concise
• Stories about the brand
• Often with an element of fun or a clever wordplay
Examples: Allstate: You’re In Good Hands, American Express: Don’t Leave Home Without It, De Beers: A Diamond Is Forever, Nike: Just Do It
Websites that get marketing right also include
• High-quality images
• Concise but descriptive text telling customers what they get
• A well-designed shopping cart for quick purchases
• A SSL certificate (that https:// in the URL, as described in our post “What Is SSL And Why Do I Need A Certificate Now?”) so customers feel more secure making a purchase
Example: Amazon
What marketing messages do you love? We’ve shared some of our favorites. Now it’s your turn. Mention dear-to-your-heart apps, blogs, commercials, logos, newsletters, social media, taglines, and websites in the comment section below.
Want to make sure customers love YOUR marketing? Tate Design can
• Develop your brand and corporate identity
• Provide the graphic designs for your marketing materials
• Deliver clear, concise copy
• Design and develop your website
• Create social media buzz for your brand
• Plan strategic marketing campaigns
• Identify opportunities for online marketing
Get started with a call to Tate Design at 610.725.0702 or an e-mail to [email protected]. Customers could soon be saying, “I love your marketing message!”
